Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

The best real estate marketing materials in 2026 are the ones that work together as a system: a professional website, listing presentations, single property …

graphic showing how to build a real estate website

In 2026, real estate agents are expected to show up everywhere: Instagram, YouTube, email, blogs, listing platforms, and more. The pressure to create fresh …

A real estate agent sits crosslegged on a grey couch, typing out a drip email marketing real estate campaign

As of 2026, drip email marketing for real estate remains one of the most reliable ways to turn cold inquiries into active clients without …

Photographer looks through viewfinder of a digital SLR camera to take some real estate headshots

Your real estate headshots are often the very first thing a potential client sees, whether they find you through a search engine, a social …

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …

image of video camera for blog about real estate video ideas

In 2026, real estate videos remain one of the highest-return content formats available to agents who want to grow their online visibility and build …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Real estate postcards that feature local market data do something most direct mail cannot: they give homeowners a reason to read, keep, and respond.

Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

As of 2026, ChatGPT (GPT-4o) is being used by real estate agents to draft listing descriptions, respond to leads, analyze market data, and produce …

Logos for Instagram, Facebook, Messenger, Youtube, TikTok, all brands to be considered in real estate social media marketing

Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …

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