Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Screenshot of the embedded video tour of single property site for an apartment on garden street

In today’s real estate market, listing videos are a critical part of marketing strategy. Buyers expect rich media content, and video has emerged as …

Transform your real estate marketing with AI driven ads like this one for a home valuation

Artificial intelligence (AI) now gives real estate professionals the ability to create compelling property ads in seconds. This shift is transforming how listings are …

The market doesn’t reward being good. It rewards being unforgettable. That’s why Luxury Presence, in collaboration with renowned real estate expert Josh Flagg, has …

woman sits at her desk to conduct an AI visibility audit

When a prospective client asks an AI tool, “Who’s the top real estate agent in {your city}?”, what response does it give? That answer …

Four squares of content all displaying different real estate Instagram post ideas on a gray and white background

When it comes to maintaining your Instagram presence as a real estate agent, it’s essential to regularly update your account to provide professional insights …

Josh Flagg's headshot next to a screenshot of his real estate website and logo

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

A smartphone with a press release for a real estate website on the screen

What is social proof and how can you use it to grow your real estate business?

A mobile phone showing a wallpaper with the LinkedIn logo.

While it may not always be top of mind when talking about social media, LinkedIn can serve as an especially useful tool in plugging …

close up image of a hundred-dollar bills that illustrate a marketing ROI

As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to ignore: How much …

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