Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

If you want to know how to get clients as a real estate agent in 2026, the answer is not another lead-generation hack or …

A virtual open house is one of the most practical ways for real estate agents to showcase a listing to a wider audience without …

Luxury Presence | Why Congruence Among Your Social Channels is So Important

I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who are …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

In 2026, the typical homebuyer visits nine different digital sources before moving forward on a real estate transaction (National Association of Realtors, 2023).

In 2026, the role of a real estate agent demands far more than showing homes and writing offers.

A real estate broker endorses the key to his client's new home in California.

Becoming a licensed real estate broker in California gives you the authority to operate independently, build a brokerage, and take home a larger share …

real estate agent using laptop looking up real estate marketing automation solutions

A potential seller visits your website at 2 AM, browses your recent sales, and fills out a home valuation form. By 8 AM, they …

A real estate agent in a business suit shakes hands with a new client.

As a real estate agent, you already know how much work goes into landing a new client. You have networked, built a strong online …

As of 2026, managing brokers (the licensed professionals overseeing a real estate brokerage's operations) and team leaders face a more competitive recruiting and retention …

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