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Talent Network

68% of Searches Now End Without a Click. Here’s What Still Gets You Found.

By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that …

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Your Listing Is a Product Launch. Start Treating It Like One.

The Masters was happening at the same time we had a golf course home about to hit the market. So we built a campaign …

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Agent-as-Brand: The Only Playbook That Works When Attention Is the Scarcest Resource

By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …

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The Referral You Can’t Engineer

By Cyrus Nahai I made my client a coupon for her housewarming gift. A handmade coupon, specifically designed for her, redeemable for one British …

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Five website calls last year. Two closings. That’s $8 million.

Last year, five people contacted me through my website. They found me on Luxury Presence, spent real time looking at what was there, and …

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What Nordstrom, the Olympics, and Coca-Cola Have to Do with Selling Homes

By Katy Thielke Straser, Founder and CEO, Straser Silicon Valley Team It was my first open house. My mother had been in real estate …

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Instagram Series, Explained: What It Means for Real Estate Agents

By Aaron Grushow, Senior Marketing Manager, Social Media, Luxury Presence Agents ask me about new Instagram features pretty often, and most of the time …

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You Have to Deal With You Before You Can Deal in New York

By New York real estate advisor and founder of The Katzen Team, Frances Katzen Everyone's got a moment where they almost walked away. Mine …

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The AI Playbook for Client Service: What to Automate, What to Protect, and Where It Goes Wrong

There's a fear spreading through customer service organizations right now, and I've heard it from leaders in our industry and beyond: AI is coming …

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