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Risk, Reinvention, and Real Estate: How Eric Haskell Built His Career
Eric Haskell’s trajectory, from art curation to luxury real estate, illustrates how vision, daring, and design instincts can become powerful engines of influence.
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The AI Discoverability Playbook
AI Already Knows Who the Top Agent Is. When someone asks ChatGPT, “Who’s the best luxury agent in Beverly Hills?,” it doesn’t give a list. It gives a name.
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Winning Strategies for Selling Eco-Friendly Sustainable Homes
Sustainable homes are gaining traction among today’s homebuyers. With increasing awareness of climate change, energy costs, and wellness-centered living, more buyers are seeking properties that align with their values and offer lasting environmental and financial benefits.
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The Quiet Tactics Powering Real Estate’s Boldest Brands
For brokerages navigating scale, identity, and brand impact, the ability to operate with clarity and foresight has become a decisive advantage. In July 2025, Luxury Presence brought together three trailblazing figures to examine that exact frontier.
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Marketing Like a Top Producer: Relevance, Personalization, and Performance
The expectations of modern buyers and sellers are shifting. Real estate professionals navigate an environment shaped by precision, timing, and elevated digital standards. Clients want experiences that reflect their preferences, goals, and timelines.
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The Agent’s Guide to High-Performing Listing Videos
In today’s real estate market, listing videos are a critical part of marketing strategy. Buyers expect rich media content, and video has emerged as one of the most powerful formats to influence interest and drive action. Creating high-quality listing videos is no longer a creative experiment.
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Let Others Do the Selling for You: The Power of Social Proof in Your Real Estate Business
In real estate, credibility is currency. Prospects scroll past glossy photos and sleek videos daily, but what stops them is not what you say about yourself; it is what others say about you. In an increasingly saturated market, social proof has become the cornerstone of persuasion.
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Roh Habibi’s Luxury Real Estate Playbook
Few in luxury real estate can say their journey began on a donkey's back.
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The Ultimate Luxury Presence Brand-Building Tech Stack for Real Estate
A strong brand goes beyond just a logo or a tagline; it communicates trust, expertise, and value. However, establishing and maintaining brand consistency across multiple digital channels can be overwhelming without the right tools. This is where technology becomes a game-changer.
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