Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

chris linsell stands onstage in front of a dais speaking at the Realtor Summit conference

The real estate industry thrives on innovation, storytelling, and strategic marketing — and at Luxury Presence, we are committed to setting the standard. That’s …

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal. To make yours stand out — especially in the luxury market — you need a strategic approach, …

An agent opening a book that says "what is brand strategy" on the front in search of the best real estate slogans and taglines

Developing a unique brand identity is vital to building a solid presence for your real estate business. A well-defined brand distinguishes you from industry …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

Luxury Presence CEO Malte Kramer onstage at Inman connect

Staying ahead in real estate isn’t just about sealing deals — it’s about staying informed, connected, and inspired. That’s why the right conferences can …

Five agents sit at a long table working on different projects that will help them learn how to succeed as a real estate agent in 2025

As we approach 2025, real estate agents face an exciting yet challenging landscape. The industry continues to evolve, driven by technological advancements, changing client …

Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

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