Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal. To make yours stand out — especially in the luxury market — you need a strategic approach, …

An agent opening a book that says "what is brand strategy" on the front in search of the best real estate slogans and taglines

Developing a unique brand identity is vital to building a solid presence for your real estate business. A well-defined brand distinguishes you from industry …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

A view from the pool of a high-end luxury home, typical of imagery used to generate real estate listing leads

Generating luxury real estate listing leads requires more effort than traditional ones. It demands a polished brand, strategic networking, targeted marketing strategies, and a …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

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