Advertising

Best practices from deciding which ad platforms are right for your real estate business to crafting the perfect message to measuring your return on investment

Digital advertising is one of the most powerful tools available for attracting new business, building your brand, and staying competitive in an increasingly crowded …

A headset with mic sits next to a laptop as a real estate professional ensures TCPA compliance in their lead generation strategies

Cold calling has long been a key lead-generation strategy for real estate agents, but significant changes are on the horizon. Starting this year, amendments …

A real estate community guide is a powerful tool that can set you apart, build trust, establish authority, and generate leads. It provides prospective …

A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

The words Presence Ad Engine sit in front of a gear icon, surrounded on all sides with examples of online real estate advertisements

Does it seem impossible to see real results from your ad campaigns without a massive budget? Think again.

A customer checks her phone for a real estate SMS marketing message from a realtor.

Advertising online can be incredibly expensive for real estate agents, making running profitable campaigns difficult. If you’re struggling with your budget, retargeting ads offer …

graphic symbolizing real estate lead generation

It may seem like only certain segments of the real estate industry successfully land new clients using use online lead gen tactics. But by …

As an agent, you know the current challenges of today’s real estate landscape. Inventory is low, fewer people are selling, buyers are wary, and …

The Presence Podcast with Phillip Salem

Personal branding is a critical element of success in real estate, and few agents embody this more effectively than Compass top producer, Phillip Salem …

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