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Strong company culture is a competetive edge in real estate

As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …

Before he was a star real estate agent in Beverly Hills, Ben Belack was pouring wine for the elite, pursuing acting roles, and escaping …

real estate agent works on her computer with the benefit of an AI social media assistant

As social media content saturation increases and consumer expectations grow, real estate professionals must adopt new technologies that elevate their voice, sharpen their message, …

Tricia Lee podcast on building an empire

Tricia Lee, the Brooklyn-based real estate powerhouse, known for her dazzling presence on Netflix’s “Owning Manhattan,” is more than a camera-ready broker. She is …

AI Frist Search appeas for a real estate agent

Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury Presence The world of digital marketing is entering a new …

In the “Hamptons of the South,” few stories start with Google Sheets and end with a $2 billion operation. But that’s exactly the path …

Large language models, like ChatGPT, are helpful to real estate agents

In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …

Four squares of content all displaying different real estate Instagram post ideas on a gray and white background

When it comes to maintaining your Instagram presence as a real estate agent, it’s essential to regularly update your account to provide professional insights …

ricia Lee, New York City real estate professional and star of Owning Manhattan, seated and speaking during her appearance on The A List podcast with Luxury Presence.

Tricia Lee delivers results by building resonance. Her method blends intention, accessibility, and personality into a multi-layered marketing engine that runs on instinct and …

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