Brivity Review 2026: Platform, Pricing, and Who It’s Really For

Most agents spend more time feeding their CRM than getting deals out of it. They tag contacts, build automation sequences, and configure dashboards, while the agents who show up consistently keep winning the listings.

Brivity, founded in 2012 by top-producing agent Ben Kinney, answers that with an all-in-one platform combining CRM, transaction management, websites, and lead generation. As of 2026, Brivity has moved past the purely do-it-yourself label. Its official FAQ documents professionally managed lead generation alongside self-managed campaigns, and the platform now includes AI-assisted lead recommendations and seller-opportunity data.

The question that follows is one of scope. Which parts of your marketing get run for you, how far your brand stands apart from the platform next door, and how much configuration stays on your desk.

This review breaks down what Brivity does, what it costs, and who gets the most out of it. For agents who want done-for-you marketing and premium brand positioning, the math works out differently. Here’s where each approach fits.

Key takeaways

• Brivity’s native transaction management is a real strength. Its FAQ documents contract-to-close task plans, checklists, date-driven email automation, a client portal, document storage, and transaction dashboards inside the same system as lead capture and nurture.
• Brivity runs a hybrid model rather than a DIY-only one. Agents can run their own campaigns and automation, and professionally managed lead generation and Brivity Virtual Assistants are available alongside them.
• Pricing starts at $299 per month for solo agents, with plans that scale for teams. Optional lead-generation programs and Virtual Assistant services push total investment higher.
• User sentiment is strong, with a real learning curve. Brivity holds 4.2/5 on G2 from 44 reviews as of August 2026, where recent feedback points to all-in-one functionality and support, while TechRadar’s 2026 evaluation notes a learning curve around more advanced capabilities.
• The platform serves stack operators. Brivity’s strength is an integrated workflow you configure and run. Agents who want premium custom design plus a broader managed marketing operation should weigh a different approach.

Methodology: We built this comparison from each vendor’s published pricing and product documentation, plus independent user reviews on platforms like G2, rather than hands-on product testing. Where a vendor doesn’t publish a number, we say so instead of estimating it. Spotted something outdated? Tell us and we’ll correct it.

Inside the Brivity platform and its core features

Brivity positions itself as a complete real estate operating system. The platform bundles CRM functionality with IDX websites, transaction management, and marketing automation into a single login. For agents tired of stitching together disconnected software, that consolidation appeals.

Core platform components include:

• CRM with lead tracking and nurture automation. Organize contacts with tags, filters, and stages, set up automated follow-up, and watch pipeline activity.
• IDX-enabled website builder. Customizable sites with branding controls, agent subdomains, custom landing pages, and automatic MLS/IDX synchronization.
• Transaction management. Built-in workflows from accepted offer through closing, including task plans, checklists, document storage, and a client portal.
• Marketing automation. Email campaigns, text messaging, direct mail, Listing Alerts, Market Reports, and CMA tools.
• Integrated calling and texting. Phone and SMS tools tied to CRM contact records, per the Brivity Phone System page.

The platform connects to major MLS systems and integrates through Zapier for third-party apps. Leads from top real estate search sites feed directly into the CRM, creating one inbox for prospect management.

One point deserves clarity. Brivity supports self-managed and managed execution. Its FAQ describes full-service, expert-managed campaigns across Facebook, Instagram, Google PPC, Google Local Services, and YouTube, alongside buyer and seller funnels, retargeting, remarketing, reputation management, and AI-assisted ad creative. Brivity Virtual Assistants are separately available for lead follow-up, listing input, and administrative tasks.

What’s left to compare is how much of the full marketing operation gets handled for you, and how much configuration stays yours. That’s where consistent visibility without the daily workload becomes the deciding factor.

How Brivity CRM manages leads and client relationships

The CRM is Brivity’s operational backbone. Recent G2 reviewers praise it for consolidating CRM, follow-up, transaction management, and marketing in one system. Smart Auto Plans handle follow-up sequences, and lead ponds distribute prospects across team members based on rules you set.

Standout CRM features:

• Contact organization with custom tags, filters, and stages. Segment your database by source, status, or any criteria you define.
• Automated drip campaigns. Auto Plans that trigger from lead behavior such as property views or email engagement.
• Task management and reminders. Keep follow-up on track, with overdue-follow-up visibility built in.
• Team visibility and accountability. Track agent activity, response times, and conversion metrics through dashboards.
• Smart lead routing. Lead-assignment workflows for incoming leads, with First to Claim and Round Robin routing supported in the Brivity Phone System.

That consolidation matters for teams handling volume. The handoff from sales to transaction coordination happens inside one system rather than across disconnected tools.

Brivity’s CRM also reads behavior. Its FAQ says the CRM highlights high-interest leads based on engagement patterns. In 2026, Brivity launched Gabbi, an AI assistant that sits inside CRM records and reads signals including property views, website visits, saved homes, email history, call logs, and notes to produce a lead summary plus a recommended next action that updates as activity changes. Brivity Opportunities separately brings expired listings, FSBOs, pre-foreclosures, and other seller-opportunity data into the CRM for prospecting.

The difference comes down to how wide the signal set runs and how much of the resulting action happens for you. Luxury Presence’s AI CRM reads website visits, saved listings, ad engagement, email opens, public life events, and property records to surface the contacts most likely to transact, without agents building rules or tracking those signals themselves. Setup starts with connecting your email, after which contacts flow into the system. For the deeper mechanics of that approach, our guide to CRM lead nurturing walks through it, and our roundup of the best real estate CRM software puts the category side by side.

Brivity’s lead generation strategies and tools

Brivity approaches lead generation through IDX website traffic, home valuation tools, landing pages, and paid advertising, available self-managed or professionally managed. The platform’s websites include lead capture forms, property alerts, forced registration, and saved search functionality built to turn visitors into contacts.

Lead generation tools available:

• IDX home search with lead capture. Visitors who save searches or favorite properties become tracked leads, the same core mechanic covered in our guide to IDX home search tools.
• Home valuation and landing page tools. Build targeted pages for specific campaigns or property types.
• Integration with major lead sources. Portal leads arrive directly in the CRM.
• Paid advertising, DIY or managed. Facebook and Instagram, Google PPC, Google Local Services, YouTube, retargeting, and remarketing, with expert-managed options documented in Brivity’s FAQ.
• Source attribution. Track where leads originate to measure marketing ROI.

The variable here is how much stays on your plate. You can hand off ad management, and you can hire a Brivity Virtual Assistant for follow-up. What remains yours is the surrounding marketing operation, meaning the content, the brand, the site experience, the SEO, and the ongoing decisions that hold it together.

Consider the alternative. A platform where buyer and seller lead generation is managed for you, with campaigns created, run, and optimized on your behalf and every ad going through your approval. Follow-up moves the same way. AI Lead Nurture, available by plan, replies to every new lead by SMS in under 60 seconds, qualifies through natural conversation, and brings you in when the lead is ready. The difference between “here are tools plus an ad service” and “here is your entire marketing operation, run” decides whether you spend your week on marketing mechanics or client relationships. Our overview of lead generation platforms covers how the category splits.

Marketing automation and website design with Brivity

Brivity’s marketing automation covers email, text, direct mail, listing alerts, market reports, and CMA tools, with templates provided for common campaigns. Auto Plans handle long-term nurture and can fire from engagement signals rather than only from dates.

Marketing capabilities include:

• Email campaign builder. Create and schedule marketing emails to your database.
• SMS marketing. Text messaging tied to CRM contact records.
• Social media graphics and Facebook posting. Brivity’s Marketing Suite can create and schedule social graphics and Facebook posts inside the platform. For broader cross-platform scheduling, Brivity’s own 2025 social media guidance directs users to each platform’s native scheduling tools.
• Drip campaign automation. Build long-term nurture sequences for different lead types.
• Property marketing. Produce listing materials using platform templates.

On websites, Brivity’s FAQ documents a customizable IDX platform, including a website builder, branding controls, custom agent rosters, agent subdomains, custom landing pages, open-house forms, MLS synchronization, virtual tours and Matterport support, AI-generated metadata, sitemaps, local content functionality, and built-in SEO tools. That’s a substantial toolkit. Brivity’s public materials describe a website builder rather than a bespoke design service.

Here’s our take, offered as a point of view rather than a product claim. In luxury real estate, your website is part of the credibility check. Referrals look you up. Sellers compare you before the listing appointment. A differentiated digital brand reinforces the positioning you bring into that room, and a platform-built site, however capable, competes on function rather than distinction.

That’s the gap Real Estate Websites are built to close. Luxury Presence sites are custom-designed, beginning with a 1:1 design strategy consultation and built around your brand, your market, and your listings. Aaron L., a team lead and realtor, wrote on G2 in November 2025 that the design team took the guesswork out of building a website. That’s one account, and design outcomes differ by brand, market, and starting point. Whether a platform-built site matches your positioning is the question worth sitting with, and our breakdown of real estate website design is a good place to pressure-test it, alongside our roundup of the best real estate website builder options.

Brivity pricing in 2026

Brivity structures pricing across multiple tiers based on team size and feature access. Pricing starts at $299 per month for solo agents, with plans that scale for teams, which positions the platform competitively at entry level. Total investment rises with optional services and team scaling.

Plan structure. Brivity’s official FAQ does not publish named tiers or their seat limits. It states only that plans scale from solo agents through larger teams, including organizations with 25 or more users. TechRadar’s June 2026 review identifies the current lineup as Growth, Accelerate, Expand, Mega, and Custom. Those plan names and user counts come from 2026 third-party reporting rather than Brivity’s own pricing documentation.

Add managed lead generation or a Virtual Assistant, and the total climbs from there. On the other side of the ledger, Brivity’s base offering includes live chat, email support, onboarding assistance, success coaching, and knowledge-base access, so support and onboarding come with the platform.

Cost comparison context:

Platform	Pricing	Optional managed marketing	Setup fee
Brivity	From $299/mo (solo agents)	Managed lead generation and Virtual Assistant services available	Not published in Brivity’s current FAQ
Real Geeks	$399/mo base platform, 12-month commitment	From $299/mo (Social Marketing), $599/mo (Search and Seller Marketing), 12-month terms	$500 one-time
Sierra Interactive	Entry tier $299.95/mo on annual billing, $359.95/mo on monthly billing	Google and Facebook ad management services available	$0 on annual, $500 on monthly
Luxury Presence	Four plans, custom quote, setup from $2,500	SEO & GEO, Paid Ads Management, and blog content from Brand up, with retargeting ads from Scale. Social Media Management (Beta) is an add-on on Brand and included on Scale and All In	$2,500 to $3,500 by plan

Pricing and features as of August 2026 and may have changed since publication. Sources: Brivity FAQ, Real Geeks billing documentation, Sierra Interactive pricing. Sierra’s Essential and Growth tiers run $399.95 and $599.95 on annual billing, or $474.95 and $724.95 monthly.

Our own trade-off belongs in this comparison too. Setup for the Presence Platform runs from $2,500 to $3,500 depending on plan, on top of the monthly subscription, and Luxury Presence prices by quote rather than publishing a monthly rate.

That quote-based model is a category pattern more than a single-company quirk. Custom-designed platforms and managed service programs, including Luxury Presence and Brivity’s managed lead generation, sit outside published flat rates because design work, market, and service level change from client to client. Templated software publishes one number because the product doesn’t change from one agent to the next.

A note on contract terms. Brivity’s current public FAQ publishes the $299 starting subscription price without a current setup-fee amount or contract term, and a 2025 Brivity promotion advertised discounted platform setup. Contract terms affect switching friction, though they don’t establish product effectiveness or customer outcomes on their own.

For comparison, Luxury Presence publishes its four plans and full feature comparison, with pricing by quote and Launch, Brand, Scale, and All In each carrying a Get Started call to action.

Brivity for single agents vs. teams and brokerages

Brivity scales across solo practitioners and larger teams, though feature emphasis shifts with team size. Solo agents gain workflow efficiency. Teams gain visibility and accountability tools that measure individual performance.

For single agents:

• Full CRM and transaction management in one system
• Automated follow-up that reduces manual tracking
• Website and lead capture tools that establish digital presence for solo agents
• Onboarding covering CRM setup, contact imports, website launch, lead-routing rules, task plans, and hands-on training

For teams (5-25 agents):

• Smart lead routing that distributes prospects based on rules you define
• Agent productivity dashboards that reveal who’s converting and who isn’t
• Shared transaction workflows that prevent handoff failures
• Team communication tools that centralize client information for growing teams

For brokerages:

• Custom tier options for organizations exceeding 25 users
• Manager dashboards that aggregate team-wide performance
• Training programs that support large-scale adoption across brokerages

On the learning curve, TechRadar’s 2026 review identifies real complexity around advanced configuration while describing essential functionality as approachable and light on setup. Brivity also provides onboarding, hands-on training, live support, coaching webinars, and a knowledge base. Solo agents have less internal administrative capacity than larger teams, and they still aren’t left to onboard alone.

The fairer framing is where you want your hours to go. A platform you configure and maintain yourself, or one that delivers professional results with minimal technical demands on you. The answer depends on your operational capacity and where you want to spend your time.

Brivity vs. other top real estate CRM solutions

Real estate technology includes multiple platforms competing for agent attention. Evaluating Brivity requires context against the alternatives serving similar needs.

How Brivity compares:

• Transaction management. A notable strength. Brivity’s native contract-to-close workflow combines tasks, checklists, date-based automation, documents, and client updates in the same platform.
• Communication tools. Brivity includes integrated calling and texting. Competitor packaging varies. Sierra lists a $100/month dialer upgrade on Starter, while Real Geeks includes unlimited calling, texting, email, and video in its base platform.
• Website design. A capable, customizable IDX platform rather than a bespoke custom design service.
• Marketing execution. Hybrid. Self-managed tools plus optional managed advertising and Virtual Assistants.
• AI capabilities. AI Write for content, Gabbi for lead summaries and recommended next actions, and Opportunities for seller prospecting data.

Real Geeks discloses its base-platform price and optional marketing-package pricing in its billing documentation, although its named plan page (Establish, Grow, Expand, and Conquer) routes buyers to a plan-specific quote. Our breakdown of Real Geeks pricing unpacks what that includes. Sierra Interactive advertises nearly 100 integrations plus an open API, giving teams broad options for connecting third-party tools, and Sierra Interactive pricing covers the tiers in detail. Follow Up Boss is CRM-first and typically connects to third-party IDX websites, and it still includes follow-up and nurture capabilities such as Action Plans, Smart Lists, email and text workflows, and lead-source integrations, with the tiers laid out in our Follow Up Boss pricing guide. If you’re weighing several at once, our guide to all-in-one platforms maps the field.

Here’s where the comparison needs to be more precise than the usual pitch. Brivity, Real Geeks, and Sierra all now offer some form of professionally managed paid advertising, including Brivity’s expert-managed digital campaigns, Real Geeks’ managed packages across Facebook, Instagram, and Google Search, and Sierra’s in-house Ads Team running done-for-you Facebook Single Listing Ads. Managed services exist across the category.

The dividing line sits one level up. How much of the broader marketing operation is managed, how differentiated the brand and website experience is, how tightly those services connect to the rest of the growth platform, and what the agent still has to own. Ad management is one channel. A marketing operation is content, social, SEO & GEO, advertising, site, and CRM intelligence working together.

Who Brivity is really for

Brivity serves a specific type of real estate professional. Understanding that profile tells you whether the platform matches how you work.

Brivity works well for:

• Operationally minded agents who enjoy building systems and configuring automation
• Teams with administrative support to manage platform depth and train new users
• Transaction-heavy operations where built-in contract management delivers clear efficiency gains
• Agents and teams wanting an integrated stack spanning CRM, IDX, transactions, and marketing in one login
• Those who want the option to mix models, combining self-managed workflows with managed lead-generation or Virtual Assistant services

Where another approach may fit better:

• Luxury market agents who want bespoke, brand-led design rather than a platform-built site
• Time-strapped top producers who want the whole marketing operation handled, beyond ad management
• Agents seeking hands-off marketing where content creation, social, and SEO happen without their involvement
• Those wanting a broader signal set feeding opportunity detection across their full database

Brivity rewards agents who put its depth to work. The practical question is how much time you have for configuration and upkeep, and whether that’s where you want your hours going. For agents weighing nearby options, our roundups of Real Geeks alternatives, Sierra Interactive alternatives, and Follow Up Boss alternatives cover the rest of the field.

Why Luxury Presence delivers what top performers actually need

The question is how much of the marketing operation you want to run yourself.

Brivity gives you an integrated stack, plus optional help with advertising and admin. You still own the content, the brand, the site, the SEO, and the configuration that ties it together.

Luxury Presence takes the opposite approach, with an AI-powered marketing agency running every channel for you. Your social content, blog posts, SEO optimization, and paid advertising happen without your daily involvement. You approve what goes out. The system handles creation, optimization, and publication.

What separates the Presence Platform:

• Presence^® AI. Every product on the platform runs on the same intelligence layer, trained on a decade of real estate data, with expert oversight and your approval on the work it prepares.
• AI CRM. The AI CRM surfaces the contacts most likely to transact by reading website visits, saved listings, ad engagement, email opens, public life events, and property records, catching signals like a past client browsing listings again or a contact changing jobs.
• Premium custom design. Real Estate Websites are custom-designed, starting with a 1:1 design strategy consultation and built around your brand, market, and listings.
• Managed marketing services. Hyperlocal blog content, weekly SEO & GEO optimizations, Paid Ads Management, and Social Media Management (Beta) by plan, with the fullest managed execution on higher tiers and some capabilities offered as add-ons.
• Client relationships that outlast the closing. Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and a Branded Mobile App keep every touchpoint under your brand.
• Support that scales with you. 24/7 chat and email support on every plan, phone support above Launch, and 1:1 success and support on Scale and All In.

Two numbers sit behind that approach. Luxury Presence reports a 96% client satisfaction score, and more than 30% of the WSJ Top 100 agents run their business on the Presence Platform.

What clients say, and the trade-off worth naming. Luxury Presence holds 4.4/5 on G2 from 31 reviews as of August 2026. Ashton S., a director of marketing, wrote in January 2026 that SEO, website updates, and lead generation had been fragmented and time-consuming before the platform pulled them into one system. Steve H., a broker and owner, pointed to the website, the AI, and the lead follow-up in November 2025. Victoria S., a marketing director, valued back-end access deep enough to fix MLS sync issues without third-party help, also in November 2025. Samantha L., also a marketing director, described quick listing and page updates that same month, plus quality leads coming from property, neighborhood, and blog pages. Taylor B., a broker, credited his SEO onboarding in October 2025 with teaching him search concepts he hadn’t grasped before. Five individual accounts, each specific to one business, and none of them a promise of the same outcome for yours. You can read more in our client reviews roundup. One trade-off is worth stating plainly. Pricing comes by quote, and setup runs from $2,500 to $3,500 depending on plan, on top of the subscription.

If you want to run a marketing operation yourself, Brivity gives you the dashboard. If you want managed execution without becoming your own marketing department, compare the four plans and see which tier fits the business you’re building.