Blog
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Your real estate headshots are often the very first thing a potential client sees, whether they find you through a search engine, a social …
Dual agency is one of the most debated practices in real estate in 2026. It occurs when a single agent or brokerage represents both …
As of 2026, drip email marketing for real estate remains one of the most reliable ways to turn cold inquiries into active clients without …
Real estate postcards that feature local market data do something most direct mail cannot: they give homeowners a reason to read, keep, and respond.
As of 2026, ChatGPT (GPT-4o) is being used by real estate agents to draft listing descriptions, respond to leads, analyze market data, and produce …
In 2026, real estate videos remain one of the highest-return content formats available to agents who want to grow their online visibility and build …
I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …
Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …
An IDX website cost in 2026 typically ranges from $250 to $1,500 or more per month, depending on whether you choose a templated platform …