Blog
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Recruiting real estate agents in 2026 requires a system, not a side project. The brokerages that grow year after year treat agent recruiting as …
Real estate lead nurturing through email is the single most repeatable, measurable system you can build to turn cold contacts into closed deals in …
In 2026, the top luxury real estate agents in the United States represent a combined career sales volume exceeding $50 billion, and many of …
If you want to know how to grow your real estate business in 2026, the answer is not complicated, but it does demand consistency …
Mauricio Umansky, founder and CEO of his brokerage, built one of the most recognized real estate brokerages on the planet by doing what most …
A real estate marketing budget in 2026 should fall between 7% and 12% of your Gross Commission Income (GCI). For an agent earning $250,000 …
A lead capture form is a short web form on your real estate website that collects visitor contact information, typically a name and email …
Coldwell Banker Gen Blue 2025 brought thousands of agents and brokers to Las Vegas for one of the most anticipated gatherings in residential real …
Facebook, owned by Meta, gives real estate agents access to over 3.1 billion active users (Backlinko, 2024) and targeting tools precise enough to reach …