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Three circles on a black background encircle three headshots of real estate executives: Spencer Rascoff, James Dwiggins, and Jack Miller with text about an upcoming webinar on industry change

In a time of legal upheaval and industry transformation, real estate professionals are faced with unprecedented challenges and opportunities.

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

Three agents' headshots against a black background with the words NAR settlement at the top

Yesterday’s topical webinar, part of the Presence Panels series hosted by our very own Chris Linsell, took a deep dive into the implications of …

CEO of Real Sharran Srivatsaa sits in front of a mic being recorded for The Presence Podcast

In this episode of the Presence Podcast, host and Luxury Presence CEO Malte Kramer sits down with Sharran Srivatsaa — a leading voice in …

A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

Notebook with marketing terminology written in it, with pen laid across it, sits on a desk in front of a laptop and cup of coffee

In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …

A screen showing virtual attendees at a real estate webinar next to a plant on a desk

At Luxury Presence, we embrace artificial intelligence technology that offers productivity benefits and efficiencies. After all — as our CEO, Malte Kramer, says — …

The words Presence Ad Engine sit in front of a gear icon, surrounded on all sides with examples of online real estate advertisements

Does it seem impossible to see real results from your ad campaigns without a massive budget? Think again.

woman sitting at white desk in front of notebook, sipping a cup of tea showing and example of how to invest in yourself

In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it's easy to become overwhelmed and …

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