Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

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real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

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As a managing broker or team leader, your role extends beyond overseeing transactions and ensuring compliance; it’s about creating an environment where agents can …

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Learn why selecting the right brand fonts is vital for real estate marketing, best practices for choosing fonts, essential considerations, and emerging trends in …

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Five agents sit at a long table working on different projects that will help them learn how to succeed as a real estate agent in 2025

As we approach 2025, real estate agents face an exciting yet challenging landscape. The industry continues to evolve, driven by technological advancements, changing client …

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Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

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Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

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A desk with color cards, pens and sketches on it along with a keyboard, showing the journey to creating the Best real estate brands

The best real estate brands are made up of more than just logos or catchy slogans. They’re all-encompassing identities that resonate with clients, communicate …

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Woman holding up smartphone taking a listing photo of a small condo building for her real estate social media marketing campaign

Social media marketing is an indispensable tool for real estate agents to connect with clients, showcase properties, and build a strong online presence. Whether …

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