Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
If you've searched "AEO for real estate" to land here, you're already asking the right question. Homebuyers and sellers used to type a query …
Kendall Bonner took the stage at Inman Connect San Diego with a promise: she was going to explain why your pipeline is inconsistent, and …
A neighborhood guide you published eighteen months ago still reads well. So does last spring's market report, the agent bio nobody has touched since …
Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …
By Cyrus Nahai, Real Estate Advisor, New York I'm new enough to real estate that the contrast between my previous life and this one …
By Amy Nease, Real Estate Advisor The first time I sit down with a new buyer, I don't ask about bedrooms or square footage …
Every real estate agent has heard some definition of E-E-A-T by now. Fewer agents know what to actually do about it. The term gets …
By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that …
The Masters was happening at the same time we had a golf course home about to hit the market. So we built a campaign …