Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A woman sits on a stool in a library in front of a camera, filming an interview that she hopes will become the next viral real estate video

A viral real estate video in 2026 is not a lucky accident. It is the result of a deliberate formula: a strong hook, a …

A group of real estate agents discuss the metrics of their marketing efforts inside a meeting room.

A KPI in real estate marketing is a quantifiable metric that tells you whether your marketing dollars and effort are producing measurable business results …

graphic showing how to build a real estate website

I’ve been doing SEO since 2012, and in that time, SEO has “died” about a dozen times, yet I’m still here. So when people …

The fonts on your real estate website are doing more work than you think. Before a prospect reads a single listing description or clicks …

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

Real estate customer service is the single most controllable factor in whether a client refers you, returns to you, or forgets you. In 2026, …

real estate agent shaking hands with past client who just provided a referral

Referrals from past clients remain one of the most reliable ways to grow a real estate business in 2026.

A workspace with a Mac, plants, and city buildings in the background.

Your elevated new website is ready to go live, and the next step is making sure the right people see it.

real estate agents looking up top real estate apps on his phone

The best apps for real estate agents in 2026 do more than add features to your phone. They remove friction from your day, capture …

graphic showing how to build a real estate website

If building a real estate website has been sitting on your to-do list for too long, you are not alone. In 2026, your website …

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