Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

real estate agent works on her computer with the benefit of an AI social media assistant

In 2026, real estate social media marketing is no longer optional. It is the single most important digital channel for agents who want to …

A headset with mic sits next to a laptop as a real estate professional ensures TCPA compliance in their lead generation strategies

In 2026, real estate agents who rely on cold calling face a new reality. The Telephone Consumer Protection Act (TCPA) has undergone significant amendments …

image of camera pointing at real estate agent as example of real estate content marketing

With 43% of buyers starting their home search online (CallRail, 2026) and only 23.1% of real estate agents actively using content marketing (Digital Agency …

Woman in tan coat walking in city wearing headphones and reading real estate marketing content on a smartphone, emphasizing the need for agents and brokers to optimize for mobile

Key takeaways Why mobile responsiveness matters in 2026 When a visitor taps a link to your website and the page loads slowly, text is …

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …

A laptop showing multiple diagrams of different financial market reports online.

Learning how to write a real estate market report is one of the most direct ways to build authority, earn client trust, and generate …

Two people sitting in front of computers in an open office, working on virtual staging projects for real estate agents

Virtual staging is the process of using software to digitally add furniture, décor, and lighting to real estate listing photos, turning empty or cluttered …

A visually stunning single property website template designed by Luxury Presence is showcased.

A single property website is a dedicated, standalone page built to market one listing and one listing only.

I've spent the better part of a decade running paid campaigns, first on the agency side, then in-house at Calendly, and now at Luxury …

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