Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Real estate agent sits with a client listening to what they want as an example of client relationship marketing

Building strong relationships is at the heart of success in real estate, and client relationship marketing is key to achieving this. In an industry …

A real estate community guide is a powerful tool that can set you apart, build trust, establish authority, and generate leads. It provides prospective …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Staying top of mind with past and potential clients is crucial. Real estate marketing postcards are a powerful tool in this effort, especially when …

Notebook with marketing terminology written in it, with pen laid across it, sits on a desk in front of a laptop and cup of coffee

In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

real estate agent using laptop looking up real estate marketing automation solutions

As a real estate professional, your time is invaluable. Every minute spent on repetitive tasks is a minute taken away from what truly matters: …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

A real estate agent using a phone and a laptop, searches for pricing information about IDX website cost online.

One of the most effective tools in a real estate agent’s digital arsenal is a website that uses internet data exchange (IDX) technology. IDX …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

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