Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

A real estate agent using a phone and a laptop, searches for pricing information about IDX website cost online.

One of the most effective tools in a real estate agent’s digital arsenal is a website that uses internet data exchange (IDX) technology. IDX …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

desk with jewelry, a camera and a social media content calendar headlined with "this week"

With the majority of potential buyers and sellers turning to the internet to search for properties and agents, the role of social media in …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

Luxury Presesnce CEO malte kramer speaks on a inman 2024 panel with President of Affiliate Strategy at Christie’s International Real Estate Kevin Van Eck

Inman Connect Las Vegas 2024 delivered insights, posed important questions, and sparked new ideas among the thousands of real estate professionals in attendance. Here …

A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

While market knowledge and negotiation skills are important, the key to long-term success lies in developing a client-centric approach to your real estate business …

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence announces the launch its innovative new content series, “The A-List.” This groundbreaking offering aims to bring together the most influential figures in …

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