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Marketing & Branding
From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.
This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …
According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …
As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …
From the first search to the final signature, your clients are on a journey. The more deeply you understand that journey, the better you …
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover opportunities, differentiate your …
In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s …
Property descriptions can make all the difference in making — or breaking — a future sale. By following these guidelines and taking the time …
Discover how forging client relationships, maintaining discretion, and delivering seamless transactions can set you apart in luxury real estate. In this final episode of …
For agents, teams, and brokerages alike, having a consistent, high-end brand presence across all channels is crucial to staying top of mind with clients …
Learn how focusing on client needs, building strategic partnerships, and immersing yourself in global luxury markets can fuel international real estate success. In this …