Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

AI prompt guide for real estate agents header

Introduction AI is no longer experimental in real estate. It is now used to write listings, plan marketing campaigns, answer leads, build presentations, generate …

A pencil sits on top of a blank book where an agent is coming up with real estate words and creative real estate listing descriptions examples for their marketing

Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture the …

real estate agent sits at a laptop on a white desk trying to choose between the Real Estate Website Builders

A high-impact online presence represents more than a digital brochure, building trust, capturing leads, and showcasing your brand’s value. Here are the top five …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

example of real estate newsletter content

Learn how to showcase your expertise and stay top-of-mind in your network using a well-tailored newsletter.

A real estate agent smiling at her laptop because her Luxury Presence website generated a new lead for her business

Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t …

An array of cards on a white background displays top-producing agents that are part of Luxury Presence's Star Power index

In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing …

Interactive elements are powerful tools that turn casual website visitors into engaged prospects and ultimately loyal clients. They guide users through their journey, providing …

A laptop sits open on a grey surface with Google Analytics open, showing the impacts of real estate SEO companies on agent and broker website visibility

Ranking at the top of search takes more than generic marketing. The right partner understands localized search engine optimization and can navigate a fast-changing …

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