Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Strong video hooks capture audiences and encourage engagement

The first few seconds of your video can make or break its performance. Here's a streamlined guide to 109 proven real estate video hooks, …

Josh Flagg's headshot next to a screenshot of his real estate website and logo

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

Real Estate Website Analytics Tools for Tracking ROI

Your real estate website generates traffic every day. But can you pinpoint which marketing dollars actually drive closings? Without the right analytics, you're making …

All-in-One Real Estate Technology Platforms

Top producers are increasingly looking to consolidate websites, CRM, lead generation, and follow-up into fewer connected systems. Unified platforms are becoming a more compelling …

Real Estate Social Media Management Tools

Social Realtr estimates that agents using separate social media tools may spend 8-10 hours per week and $200-400 per month managing social content, though …

An array of cards on a white background displays top-producing agents that are part of Luxury Presence's Star Power index

The most valuable homes in luxury real estate stand apart because there is nothing quite like them.  The same can be said of the …

I've spent years running paid ad campaigns across Google and Meta, first on the agency side, then in-house at Calendly, and now at Luxury …

A mobile phone showing the logo of YouTube for blog about starting a real estate youtube channel.

Every good real estate agent knows the value of continued learning. It’s not just about earning credits – it’s about staying current, competitive, and …

Using real estate market reports for marketing

In 2026, real estate market reports are the single most underused asset in an agent's marketing toolkit. As of mid-2026, the 30-year fixed mortgage …

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