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From cutting-edge technology to brand-new business models, we have our finger on the pulse of change in the real estate industry.
On March 19, 2025, the National Association of Realtors (NAR) announced a major update to its rules governing private listings, introducing the Multiple Listing …
AI expert and Luxury Presence Director of Engineering, Zach Wills, gives us a look under the hood. Our new suite of AI Marketing Specialists …
Instagram’s search shift means your real estate brand will soon be on Google, whether you plan for it or not Instagram has confirmed it …
As interest rates remain elevated, real estate professionals are operating in a high-stakes, high-resistance environment. Buyers are cautious, sellers are hesitant, and the friction …
Artificial intelligence, shifts in media and consumer behavior, and regulatory changes aren’t just trends — they’re tectonic shifts.
Large language models (LLMs) like ChatGPT and Claude are reshaping how real estate professionals work, speeding up listing descriptions, generating marketing copy, and automating …
Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time buyers to seasoned investors, clients across …
Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury Presence The world of digital marketing is entering a new …
In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …
As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …