Social Media
Best practices for posting, advertising, and engaging with your target audience on a variety of social networks
What’s New Social Media Management delivers a complete weekly social media campaign — static posts, image carousels, and AI-generated video Reels — drafted from …
Most real estate agents feel pulled in a dozen directions when it comes to social media. You know you should be posting, but where? …
Most real estate agents treat Instagram like a digital bulletin board. They post a listing photo, add a caption about square footage, and wonder …
Facts and figures matter in real estate marketing. But facts alone do not build the kind of trust that turns a stranger into a …
A viral real estate video in 2026 is not a lucky accident. It is the result of a deliberate formula: a strong hook, a …
I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who are …
In 2026, the typical homebuyer visits nine different digital sources before moving forward on a real estate transaction (National Association of Realtors, 2023).
Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …
Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …