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How to Turn Your Real Estate Social Media Into a Portfolio of Your Point of View
By Ricardo Rodriguez, Ricardo Rodriguez & Associates, Coldwell Banker Realty Most agents open social media asking the same question every day: what should I post today? I start somewhere else entirely: what do I want people to understand about me and my business before they ever call me?
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How to Build a Signature Content Series in Your Market
By Haley Ingram, Founder and CEO of Coffee and Contracts If you want to know which post is going to perform, look for the one you're hesitating on. In my experience that's usually the one that ends up doing the best.
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130+ Real Estate Hashtags for 2026 (By Category, Platform, and Purpose)
Instagram and TikTok have quietly become search engines in their own right. People now type "condos in Austin" or "before and after renovation" straight into those apps the same way they'd type it into Google, and scroll through what comes up.
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Instagram Series, Explained: What It Means for Real Estate Agents
By Aaron Grushow, Senior Marketing Manager, Social Media, Luxury Presence Agents ask me about new Instagram features pretty often, and most of the time my answer is that it does not change much about how you should be posting. This one might.
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The 23 Top Real Estate Instagram Accounts (+ What You Can Learn From Them)
Social media is an effective tool for building your real estate brand and positioning yourself as a market leader. The top real estate Instagram accounts get results: Think magazine-worthy visuals, snappy captions, polished content, relevant hashtags, professional headshots, and punchy bios.
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109 Real Estate Video Hooks That Will Get You More Clicks
The first few seconds of your video can make or break its performance. Here's a streamlined guide to 109 proven real estate video hooks, organized into nine powerful categories for clarity, variety, and maximum engagement.
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Product Update: Social Media Management
What’s New Social Media Management delivers a complete weekly social media campaign — static posts, image carousels, and AI-generated video Reels — drafted from your own listings and brand. Each week, you open a ready-made campaign in the Presence app, review it, edit anything you want, and approve.
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5 Ways to Use LinkedIn for Your Real Estate Business in 2026
Most real estate agents feel pulled in a dozen directions when it comes to social media. You know you should be posting, but where? And what actually moves the business forward? In 2026, LinkedIn for real estate agents is one of the most underused and highest-return channels available.
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50 Real Estate Instagram Post Ideas for 2026
Most real estate agents treat Instagram like a digital bulletin board. They post a listing photo, add a caption about square footage, and wonder why nobody engages. That approach stopped working years ago.
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