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How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

In this live recording of The Luxury Presence Podcast, Holly Meyer Lucas pulled back the curtain on building a large real estate team and …

Three color swatches are fanned out on top of a blank journal, representing a brainstorming session to come up with real estate branding ideas

Your brand is the essence of your reputation, the story you tell, and the experience you create for clients. In today’s fast-moving digital world, …

Real estate agent at marble desk with glass of orange juice next to them types of laptop working to Create google business profile

Ready to take your SEO to the next level? We'll guide you through how to create your Google Business Profile and explain why it …

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart …

A real estate agent looking over a private listing with their client on a smart tablet, following the rules of the National Association of Realtors' Clear Cooperation Policy

Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in real estate, …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

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Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by Jan 15, 2026.

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