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business man standing at top of staircase. Used as decorative image for blog titled What’s the difference between a Realtor and a real estate agent?

Navigating the complex world of real estate can be daunting, especially when it comes to understanding the roles of the professionals involved. Perhaps the …

A close up of an agent's hand posting real estate captions for social media from their smartphone

Because they bring valuable context to image and video posts, social media captions should be a core part of your overall marketing strategy. By …

Two women sit on a couch in an office working to compile a marketing toolkit for their business

Whether you’re a seasoned agent or new to the industry, a well-structured marketing plan — supported by the right tools — can significantly boost …

Three circles on a black background encircle three headshots of real estate executives: Spencer Rascoff, James Dwiggins, and Jack Miller with text about an upcoming webinar on industry change

In this time of legal upheaval and industry transformation, Luxury Presence brought together three experts to give real estate professionals a comprehensive look at …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

A woman practicing successful real estate lead follow-up on the phone.

Learn best practices for real estate lead follow-up and how AI tools can streamline and enhance your nurturing efforts.

A person texts with a chatbot on their smartphone, illustrating AI lead nurturing in practice

Imagine having a personal assistant who is instantly engaging, qualifying, and nurturing leads without missing a beat. Using cutting-edge AI technology, you can ensure …

Two agents work together on a laptop discussing potential real estate blog ideas that may generate leads and improve their marketing ROI

One of the most effective components of a successful content marketing strategy is maintaining a real estate blog. A section of your website filled …

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