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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
A KPI in real estate marketing is a quantifiable metric that tells you whether your marketing dollars and effort are producing measurable business results …
SMS for real estate marketing is one of the highest-response outreach channels available to agents and brokers in 2026. With a 98% open rate …
A viral real estate video in 2026 is not a lucky accident. It is the result of a deliberate formula: a strong hook, a …
In 2026, the real estate websites that consistently convert visitors into clients share one thing in common: they are built around interactive website elements …
I’ve been doing SEO since 2012, and in that time, SEO has “died” about a dozen times, yet I’m still here. So when people …
Your elevated new website is ready to go live, and the next step is making sure the right people see it.
The fonts on your real estate website are doing more work than you think. Before a prospect reads a single listing description or clicks …
Referrals from past clients remain one of the most reliable ways to grow a real estate business in 2026.
As of 2026, AI in real estate is no longer a future trend. It is a present-day advantage that licensed agents and brokers are …