Developing a unique brand identity is a vital part of building a strong online presence for your real estate business. From establishing your logo and brand colors to honing in on your voice and tone, your brand sets you apart from the real estate industry competition, shows clients who you are, and wins you business.
One excellent way to express your brand to potential clients and the world is through a strong business tagline and attention grabbing real estate slogans for advertising.
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Slogans vs. taglines
What’s the difference between a slogan and a tagline? While they’re similar—and many people use the words interchangeably—they actually have different uses and goals. A catchy slogan and a real estate tagline should both be short, punchy, and memorable, but they serve distinct purposes for your real estate business.
A real estate tagline represents your brand, your mission, and who you are. This is a line that is deeply associated with your brand, and one that you want to come to mind whenever someone thinks of your business.
On the other hand, real estate slogans are generally tied to specific marketing campaigns or events. Slogans for advertising are more ephemeral in nature, meaning they don’t have a permanent place in your brand identity or on your website.
Examples of slogans and taglines
We’re all familiar with the taglines of some of the biggest businesses in the world. When you hear one of these phrases, the brand instantly comes to mind.
Just do it (Nike)
The happiest place on earth (Disneyland)
What’s in your wallet? (Capital One)
Many large brokerages in the real estate industry also have taglines that real estate professionals instantly recognize or resonate with.
Live who you are (Corcoran)
Let us guide you home (Compass)
Good to know (Berkshire Hathaway HomeServices)
Similarly, when you hear these catchy slogans, it’s clear who they represent. You might think of the brand or even a specific advertisement that used the slogan.
Breakfast of champions (Wheaties)
It’s the real thing (Coca-Cola)
Like a good neighbor (State Farm)
If you lived here, you’d be home by now (every apartment building near an offramp)
How to create attention grabbing slogans and taglines for your real estate business
Knowing where to begin when creating these important lines for your real estate business can be tough. You might have a ton of ideas, but be having trouble narrowing things down, or you might be drawing a total blank. These tips give real estate agents and real estate companies a place to start and provide a good gut check once you’ve come up with a real estate tagline or attention grabbing real estate slogans for advertising that you like.
Keep it simple
It can be tempting to try to squeeze a lot of concepts (and a lot of words!) into one slogan or tagline, but resist the urge. Attention grabbing real estate slogans and taglines should be short, catchy, and easy to remember. Picture your tagline at the top of your website or on your business card, and imagine your slogan on a bus stop banner or Facebook ad. No one wants to read a run-on sentence or a paragraph.
Consider your target audience
Think about who you’re speaking to and the problems you solve for them. Will your language appeal to and stick in the minds of potential clients? If you’re not sure who the target audience of your real estate company is, take some time to establish that first. This blog post has tips on identifying your ideal potential client profile using the PFDD framework (that’s pains, fears, dreams, and desires. A handy acronym, though probably not a great tagline!).
Make it timeless
You want your real estate tagline to be evergreen—something that is timeless and lasts. While you may at some point reevaluate your tagline or undergo a full rebrand for your real estate company, it’s always ideal to choose a tagline that has legs. Avoid including trendy language and metrics that will change.
Because they’re campaign-based, attention grabbing real estate slogans give you a little more wiggle room. However, some attention grabbing real estate slogans are so well-received and memorable that people think they’re actually a brand’s tagline (such as Apple’s Think Different, which was an advertising slogan used by the computer brand from 1997 to 2002). So think things through when creating attention grabbing real estate slogans for advertising, because you never know what might stick.
Focus on what makes you different
In a competitive marketplace, real estate agents and other real estate professionals have to work to stand out to potential clients and shine a spotlight on the real estate services they provide. When coming up with attention grabbing real estate slogans and taglines, imagine covering up your brand name. Would someone still recognize the phrase as yours, or could it just as easily be the tagline or slogan of another real estate agent, real estate business, or real estate professional? If so, dig a little deeper to find something that sets you apart.
Resources for creating attention grabbing real estate slogans and taglines
If you’re stumped on how to approach your real estate tagline or struggling to come up with a catchy slogan, you’re not alone. Tons of resources exist to help real estate agents and other real estate professionals, driven by experts who specialize in this very thing. There are a few different routes you can go:
Work with a copywriter to help create attention grabbing real estate slogans and taglines
A quick Google search will lead you to many online freelance marketplaces. These services allow you to connect with copywriters, check out their previous work, and find the right fit.
Try out an online generator or other AI tool to create attention grabbing real estate slogans and taglines
Online tools are a great place to start when trying to develop attention grabbing real estate slogans or a tagline from scratch. Whether you like the ideas they spit out or not, they’ll give you something to react to and build from.
Hire a company or agency that specializes in branding and/or design to create attention grabbing real estate slogans and taglines
As part of their branding or design services, many companies and agencies will offer tagline and slogan development for your real estate company. This is a great route to go if you’re also looking for overall branding or design services that help you establish your unique brand identity.
Ideas for attention grabbing real estate taglines
To get your wheels turning, here are some real estate tagline ideas. If a line stands out to you, note why you like it and use it as a jumping-off point to create a tagline unique to your real estate company and brand.
- Making big moves, together
- Here to help you own your future
- Getting you home since 1975
- Forward-thinking, fast-moving
- A modern business for modern clients
- Moving Santa Barbara forward
- Moving you toward your dreams
- Your friend with a broker license
- Scenic properties, stellar service
- Where Coastal California comes home
- A tech-focused team for busy clients
- Truly local, truly expert
- The experience to move you forward
- Where New Orleans comes home
- Find yourself at home
- Let’s get you all the way home
- A welcoming home for all
- An inclusive business for the entire Nashville community
- Helping good people find their way home
- Professional. Philanthropic. Playful.
- Where real talk meets real estate
- On your side from Day 1
- Built on human connection
- Your personal agent of change
- Your dedicated team from the jump
Ideas for attention grabbing real estate slogans
While each campaign you build will have its own unique slogan that is tied to the theme and goals of the campaign, these ideas for attention grabbing real estate slogans may inspire the perfect catchy slogan the next time you need one.
- You dream it, we find it
- Love where you work from home
- Sold by Team Gold
- Get in the game with William-Maine
- You deserve a home you love
- The least cheesy realtor in the OC
- If you build it, we will list it
- WFNH: Work From New Home
- Get some space in 2023
- Let’s get things moving
Where to use your attention grabbing real estate slogans and taglines
Once you’ve nailed down a tagline or slogan that feels right for you and your brand, what do you do with it? There are a ton of places and spaces to use yours.
- Your website
- Social media profiles
- Your logo
- Paid ads
- Business cards
- Other printed materials, such as open-house signs and sign-up sheets
- Company swag
Again, this is why you want to make sure your copy is concise, so it easily fits on any asset without taking up a ton of space or having to use a font so tiny it requires a magnifying glass to read.
Make creating attention grabbing real estate slogans and taglines fun
Coming up with attention grabbing real estate slogans and taglines for your real estate business is important—but it should also be fun. From brainstorming ideas to narrowing things down, the process should feel good, not stressful. Whatever you decide to go with should be something that you enjoy hearing (because you’ll be hearing it a lot!) and something you feel represents your brand well.
If you’re looking to elevate your brand’s online presence, our award-winning creative team is ready to design a one-of-a-kind brand and website to help you stand out in the real estate industry, including helping you develop your voice and content.
We also offer many other real estate services that help you attract more business, empower your agents, and build your brand.
Get in touch and learn more here.
