Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …
Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …
Writing email campaigns that sound like you, land in the right inbox at the right time, and actually get opened is one of the …
Real estate has long relied on referrals, open houses, and cold calls to generate business. In 2026, many agents still resist digital marketing for …
As of 2026, ChatGPT (GPT-4o) is being used by real estate agents to draft listing descriptions, respond to leads, analyze market data, and produce …
Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …
Brand storytelling is the practice of using narrative to communicate your values, experience, and mission so that clients choose you before you ever speak …
On March 19, 2025, the National Association of Realtors (NAR) announced a major update to its rules governing private listings, introducing the Multiple Listing …
Home valuation tools are one of the most reliable ways to generate house value leads at the top of the seller funnel in 2026 …