Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Three real estate agents gather around a table with a laptop and paperwork, working on growing their business

A real estate broker is a licensed professional who has completed advanced education and passed a state broker exam, qualifying them to work independently, …

The front of a real estate listing at dusk overlayed with a grey conversation box of AI creating a property description

Writing a strong listing description is one of the fastest ways to grab a buyer's attention and set a property apart. But crafting original, …

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

On March 19, 2025, the National Association of Realtors (NAR) announced a major update to its rules governing private listings, introducing the Multiple Listing …

Real estate landing page with video screenshot designed by Luxury Presence.

Key takeaways 73% of homeowners say they would be more likely to list with an agent who uses video, according to Wyzowl's 2026 research …

example of real estate newsletter content

Real estate newsletter marketing is one of the most cost-effective ways agents can build relationships, demonstrate expertise, and drive lead generation in 2026.

A screenshot of a Google search landing page.

Most agents have already invested in their online presence. They have a website, solid branding, and often a team behind their marketing.

screenshot of a home valuation

Home valuation tools are one of the most reliable ways to generate house value leads at the top of the seller funnel in 2026 …

real estate agent signing contract

Real estate negotiation is the single skill that separates agents who protect their clients' money from agents who leave it on the table.

A hand outstretched on a pink background catching stars as a symbol of how to ask clients for reviews

Asking clients for reviews can feel awkward, but it does not have to be. The key to how to ask clients for reviews in …

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