Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
Real estate has long relied on referrals, open houses, and cold calls to generate business. In 2026, many agents still resist digital marketing for …
The real estate industry in 2026 is moving faster than most agents realize. Real estate technology trends are reshaping how properties are marketed, how …
Writing email campaigns that sound like you, land in the right inbox at the right time, and actually get opened is one of the …
Dual agency is one of the most debated practices in real estate in 2026. It occurs when a single agent or brokerage represents both …
In 2026, real estate videos remain one of the highest-return content formats available to agents who want to grow their online visibility and build …
I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …
As of 2026, ChatGPT (GPT-4o) is being used by real estate agents to draft listing descriptions, respond to leads, analyze market data, and produce …
Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …
Moving to a new state in 2026 raises an immediate question for every licensed real estate professional: do I have to start the licensing …