Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Three images on a lilac background representing three of the most popular real estate niches

As a real estate agent, the key to success isn't working harder. It's working smarter. And one of the smartest moves you can make …

I was talking with an agent recently who was deciding between Luxury Presence and a competitor. They asked a familiar question: “Shouldn’t I own …

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A real estate CRM (customer relationship management system) is the operational backbone of every high-performing agent's business. It is the single place where you …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Think about the real estate brands that stick in your memory. You probably recall more than a name. You recall the signage, the website, …

A real estate agent managing his database to keep them engaged.

Your database (or the list of all those you have worked with in the past, those you are currently working with, and those who …

A person searches for a property for sale on a realtor's website.

An IDX website is a real estate website that connects directly to MLS (Multiple Listing Service) data, allowing visitors to search live property listings …

As a real estate professional, you already know how important lead nurturing is for keeping your database engaged, nurturing relationships, and closing more deals …

Brokerages are investing more than ever in tools, platforms, and promises. Top producers are asking a simpler question: Does this actually make my business …

Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark inspiration across the industry.

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