Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Screenshot of the home page of single property site for an apartment on garden street that needs a stellar property description

Property descriptions can make all the difference in making — or breaking — a future sale. By following these guidelines and taking the time …

Four panels showing Matt Breitenbach's real estate app, BAT Members Only, developed with Luxury Presence

For agents, teams, and brokerages alike, having a consistent, high-end brand presence across all channels is crucial to staying top of mind with clients …

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

From first impressions to post-sale follow-ups, every interaction is an opportunity to deliver unforgettable service. When done right, these moments build trust, spark referrals, …

A real estate agent stands on a porch with two house hunters happy to have found her target audience in real estate

Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might get lucky, but more often than …

A real estate professional's marketing assets are laid out on a table around a document that reads, "what is brand strategy" showing how to conduct a brand audit

A comprehensive brand audit serves as a powerful diagnostic tool for real estate professionals seeking growth and differentiation in today’s competitive marketplace. By systematically …

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …

real estate press release example

Whether you're showcasing a new listing or positioning your brand as an industry innovator, our strategy guide and customizable templates will help you create …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

In real estate, trust is everything. Whether you’re working with buyers, sellers, or industry peers, your reputation can make or break your success. A …

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