Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A laptop, notebook, glasses, notepad, pen, coffee, and candle are on top of a table.

Why updating photos is an important part of your marketing strategy and brand. Homes photographed by a professional sell 32% faster and for up …

Virtual Real Estate Tour

A real estate virtual tour is an interactive, 3D walkthrough that lets potential buyers explore a property from any device, at any time, without …

A screenshot of a Google search landing page.

Most agents have already invested in their online presence. They have a website, solid branding, and often a team behind their marketing.

a black thank you card sits next to a coffee cup illustrating one option for real estate pop by ideas

If you are a real estate agent wondering how to stay top-of-mind with past clients and your wider sphere, you are not alone. Between …

In a busy real estate brokerage office, a broker-owner recruits a top producing agent

In 2026, the brokerages pulling ahead share two traits: a brand identity sharp enough to attract both clients and agents, and a real estate …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

In 2026, the typical homebuyer visits nine different digital sources before moving forward on a real estate transaction (National Association of Realtors, 2023).

In 2026, the role of a real estate agent demands far more than showing homes and writing offers.

An agent website screenshot, designed and created by Luxury Presence.

An SSL certificate, good branding, and nine other elements your real estate website needs. In 2026, your real estate website is often the first …

Luxury Presesnce CEO malte kramer speaks on a inman 2024 panel with President of Affiliate Strategy at Christie’s International Real Estate Kevin Van Eck

by Aaron Grushow The real estate industry entered 2026 with two forces reshaping how agents compete: artificial intelligence and the aftermath of the NAR …

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