Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A lead signs up for a real estate agent follow up email created with templates

This guide will provide you with actionable tips and customizable real estate agent follow-up email templates, including one-year follow-up templates for real estate agents …

Decorative image to represent examples for real estate mailers

Real estate mailers are a staple in the industry for a good reason — they provide a powerful way to generate new leads, increase …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

The best professional-looking real estate photos capture the unique features of your property listing — and the imagination of potential buyers. If you’re wondering how …

business woman sits at desk in front of a laptop working on her real estate listing presentation

You’ve generated leads, networked with potential sellers, and found a homeowner who’s interested in your services. Now you must position yourself as the ideal …

A digital camera on a tripod is used for real estate videography.

Read this guide for tips and tricks on getting started with real estate videography or taking your skills to the next level.

A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

agent sitting on couch reading blog on laptop about real estate email marketing

In real estate marketing, email remains an essential tool for agents and brokerages alike. From nurturing leads to showcasing properties, email marketing continues to …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

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