Marketing & Branding
From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.
This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …
SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …
One of the most effective components of a successful content marketing strategy is maintaining a real estate blog. A section of your website filled …
One of the most effective ways to differentiate yourself in today’s real estate market is by developing a unique selling proposition (USP). Each USP …
Establishing a solid client base as a real estate professional can be challenging, with countless routes to explore. In today’s market, it’s rare to …
Creating a professional real estate agent resume is essential for standing out in a competitive market. Whether you’re newly licensed or a seasoned agent, …
Building strong relationships is at the heart of success in real estate, and client relationship marketing is key to achieving this. In an industry …
A real estate community guide is a powerful tool that can set you apart, build trust, establish authority, and generate leads. It provides prospective …
Staying top of mind with past and potential clients is crucial. Real estate marketing postcards are a powerful tool in this effort, especially when …
In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …