Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate professional's marketing assets are laid out on a table around a document that reads, "what is brand strategy" showing how to conduct a brand audit

A comprehensive brand audit serves as a powerful diagnostic tool for real estate professionals seeking growth and differentiation in today's competitive marketplace.

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It's what makes you approachable and ultimately, memorable.

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors.

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

The journey from solopreneur to mega team leader is never an easy one, but Holly Meyer Lucas makes it feel effortless. In a recent …

Real estate agent at marble desk with glass of orange juice next to them types of laptop working to Create google business profile

Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …

A real estate agent holds up her phone taking a selfie and demonstrating how to build a brand on instagram and linkedin

Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients.

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

Presence Copilot

In an increasingly digital real estate market, a branded mobile app can not only set you apart from competitors but also deliver a streamlined, …

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