Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

high-converting real estate landing pages screenshot designed by Luxury Presence.

Landing pages are a crucial key to success in many marketing and lead-generation campaigns, particularly those driven by paid ads or automated emails. If …

Jesse Pedersen, CTO of Luxury Presence headshot

The real estate landscape is being shaped by rapid advancements in artificial intelligence (AI). For agents, this brings a mix of excitement and apprehension …

A depiction of an AI-powered brain

In a highly competitive and fast-paced industry like real estate, effectively nurturing and prioritizing leads is an ever-present challenge. The solution to this challenge …

It can take as little as 50 milliseconds for a new visitor to form a first impression of your website. In that short amount …

The Presence Podcast with the Malibu Life Team

In luxury real estate — where the stakes are high, and the clientele is discerning — maintaining a brand that not only stands out …

Image of real estate agent sitting at laptop in a coffee shop

With the real estate market more competitive than ever, it's essential that you differentiate yourself from your competition. For those looking for a surefire …

Young African-American SEO expert sitting at desk with headphones on advising a real estate agent client on Google's top ranking factors they should consider for their real estate website

Keeping up with the ever-changing world of SEO is a job in itself—which is why many real estate agents opt to work with a …

real estate agent sitting at desk pointing at laptop screen

If you’re paying a specialist or agency to manage your SEO, you want to know that it’s working. When you’re spending your hard-earned commission …

Because the process of building a personal brand varies so much from agent to agent, there are plenty of potential mistakes for real estate …

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