Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

Standing out in today’s competitive, crowded real estate market isn’t optional — it’s essential. One way you can define your edge and rise above …

real estate tech example

We’re thrilled to announce that Malte Kramer, our CEO and founder, has been honored with Inman’s 2024 Best of Proptech Award in the Entrepreneur …

Two women at a desk pick out imagery for their real estate homepage

Over time, many real estate agents have become complacent about maintaining a strong online presence. Some rely solely on their favorite social media platforms …

A close up of an agent's hand posting real estate captions for social media from their smartphone

Because they bring valuable context to image and video posts, social media captions should be a core part of your overall marketing strategy.

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

Notebook with marketing terminology written in it, with pen laid across it, sits on a desk in front of a laptop and cup of coffee

In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

In today's dynamic real estate landscape, mastering the latest marketing strategies can be the difference between merely surviving and absolutely thriving. Luxury Presence's 2024 …

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence is thrilled to launch its innovative new content series, “The A-List.” This groundbreaking content aims to bring together the most influential figures …

Discover how a well-designed website can elevate your real estate brand, attract high-end clients, and showcase your unique value proposition in the competitive luxury …

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