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From cutting-edge technology to brand-new business models, we have our finger on the pulse of change in the real estate industry.
On March 19, 2025, the National Association of Realtors (NAR) announced a major update to its rules governing private listings, introducing the Multiple Listing …
When a prospective client asks ChatGPT, Gemini, or Perplexity, "Who's the top real estate agent in my city?", your name either appears in the …
by Aaron Grushow The real estate industry entered 2026 with two forces reshaping how agents compete: artificial intelligence and the aftermath of the NAR …
In 2026, most real estate professionals have access to AI tools like ChatGPT, Claude, and Gemini. Fewer have a system for using them well.
Email marketing automation is the use of software to automatically send targeted email messages based on predefined triggers, schedules, or user behaviors.
Luxury clients rarely choose an agent based on one post, one conversation, or one referral. They decide based on whether the full experience feels …
The real estate industry is shifting fast. Brokerages are consolidating. Technology is rewriting workflows. Roles that didn’t exist three years ago are now mission‑critical …
As Luxury Presence welcomes Gabe Vincent as an advisor, he joined us for a conversation on performance, mindset, and standards, sharing the principles that …
In 2026, the brokerages pulling ahead share two traits: a brand identity sharp enough to attract both clients and agents, and a real estate …
I was talking with an agent recently who was deciding between Luxury Presence and a competitor. They asked a familiar question: “Shouldn’t I own …