Real Geeks vs Zurple: Which Delivers Better Cost Per Lead?

Cost per lead is the number most agents watch. Cost per closed deal is the number that pays them. A lower cost per lead can still leave you with a higher acquisition cost per closing when the conversion rate is materially weaker, which is why the cheaper option on paper is not always the cheaper option on your bottom line.

Real Geeks and Zurple represent two different approaches to the same problem. Real Geeks publishes package pricing with projected lead volumes. Zurple emphasizes exclusive target market leads and behavior driven nurture, with pricing shared privately. Both are built to produce leads. The evidence tells a more nuanced story.

Before the numbers, consider this. The platform you choose shapes your lead costs and your entire business model. Agents running AI Lead Nurture alongside volume based systems work their business differently than those relying on paid acquisition alone. Understanding which approach fits your market, budget, and work style matters more than shaving a few dollars off your cost per lead.

Key takeaways

• Neither platform publishes a comparable, independently audited average cost per lead. Real Geeks’ published package pricing implies roughly $7.48 to $14.95 per projected social lead, $14.98 to $29.95 per projected search lead, and $39.93 to $59.90 per projected seller lead as of July 2026. Those are implied package ratios rather than guaranteed CPLs. Zurple shares pricing privately rather than publishing per lead rates.
• Third party conversion estimates are directional rather than demonstrated. One 2026 publisher model applies a 1% to 3% typical online lead conversion assumption to Real Geeks and estimates 2% to 3% for Zurple. Those ranges overlap, and the publisher labels its figures as estimates rather than audited results.
• Total cost of ownership differs from headline pricing. Real Geeks currently publishes a $399 monthly base platform price with a $500 one time setup fee and two included users, plus optional lead packages. Zurple’s current pricing is shared privately.
• The “best” platform depends entirely on your unit economics, meaning net commission per closing, target acquisition cost, close rate, and lead capacity, rather than simply your market’s average sale price.
• Both platforms are lead acquisition systems first. Each offers meaningful SEO and content tooling along with seller focused campaigns. A custom, done for you brand and content strategy sits in a different category of platform, which is where established teams and luxury agents tend to look when the goal is winning listings. Luxury Presence is built for exactly that, and you can see how the categories differ in our guide to all-in-one real estate platforms.

Understanding cost per lead in real estate lead generation

Cost per lead seems simple. Divide your marketing spend by the number of leads generated. That formula hides critical variables that determine whether your lead generation actually builds a profitable business.

What counts as a “lead” varies between platforms:

• Real Geeks captures visitor information through IDX website registration, landing pages, and valuation tools
• Zurple captures leads through branded IDX search sites, home valuation requests, and managed search, social, and seller campaigns
• Some platforms count phone calls, while others exclude them entirely

That definitional inconsistency makes direct CPL comparisons misleading. A lead who registered to browse listings has different intent than one who requested a home valuation on their own property. Any CPL figure you compare should be attributed to a specific platform, campaign type, market, date range, and definition of “lead.” Our breakdown of lead generation platforms walks through how those definitions shift across the category, and our roundup of lead management software covers what happens to a lead once it lands.

Factors that actually determine your real estate CPL:

• Geographic market. Costs commonly vary by market, though we found no current market level dataset that quantifies the gap between dense urban markets and suburban ones.
• Lead source and channel. Cross industry 2026 Google Ads benchmarks report a broad real estate cost per lead of $102.51 at a $3.22 average cost per click and a 3.70% conversion rate, while 2025 Facebook Ads benchmarks report a real estate cost per lead of $16.61 for Meta lead campaigns. Those are cross industry benchmarks rather than platform specific pricing. Our PPC guide for agents unpacks what moves those numbers, and our roundup of paid advertising statistics puts them in context.
• Targeting specificity. Broad campaigns tend to generate cheaper, lower intent leads, while narrower targeting typically costs more per lead.
• Competition density. More advertisers bidding on the same keywords generally pushes auction prices up. Building a Google Ads account with tight geographic and keyword control is where that pressure gets managed.
• Seasonality. Demand shifts through the year can move paid media costs, though referral, organic, direct mail, social, and search costs do not necessarily move together.

The agents who win understand the relationship between lead cost, lead quality, and conversion rate. A CRM and lead nurturing strategy that captures and works every lead often matters more than the platform generating those leads.

Real Geeks: lead generation capabilities and CPL assessment

Real Geeks combines IDX websites, a native CRM, marketing automation, and managed lead packages into a single platform for agents who want to run paid acquisition without juggling multiple vendors. For a fuller picture, see our Real Geeks review.

Real Geeks’ core lead generation approach:

• IDX websites with custom domains, page building, area pages, landing pages, and design editing
• Optional managed lead packages for social, search, and seller campaigns, each published with projected lead volumes and a 12 month commitment
• Native CRM with workflow automation, behavior based responses, website activity alerts, lead prioritization, lead routing and lead ponds, a dialer, live chat, and mobile access
• Home valuation tool (EstateIQ) and Seller Signals for capturing and identifying seller opportunities

Real Geeks published pricing, as of July 2026:

• Base platform: $399 per month with a $500 one time setup fee and two users included
• Social lead package: $299 per month with a 12 month commitment
• Search lead package: $599 per month with a 12 month commitment
• Seller lead package: $599 per month with a 12 month commitment
• Geek AI Text: $49 per month when purchased separately
• Additional MLS feeds: $10 per board per month
• Additional users: tiered per user pricing

The former Grow, Expand, and Conquer tier structure has been replaced by this base plus add on model. Onboarding time depends on MLS approval, domain configuration, campaign launch, asset delivery, and how quickly materials are returned. Real Geeks indicates that leads can begin arriving within days of campaign launch, which is a vendor estimate rather than a guaranteed full deployment timeline. Our Real Geeks pricing breakdown keeps track of how the packaging has changed.

Real Geeks CPL performance:

There is no independently audited platform wide CPL for Real Geeks. Secondary review sites publish figures, including a widely repeated approximate $18 per lead, though those figures arrive without a documented methodology and sometimes reference older pricing structures.

What you can work with is Real Geeks’ own published package math. Its projected volumes imply roughly $7.48 to $14.95 per social lead, $14.98 to $29.95 per search lead, and $39.93 to $59.90 per seller lead. Treat those as implied package ratios rather than promised CPLs, because actual cost per lead varies by campaign, lead type, geography, targeting, and package terms.

On conversion, one 2026 third party model applies a 1% to 3% typical online lead conversion assumption to Real Geeks. That same page repeats a claim that an unnamed coaching audit of 5,000 leads saw 12% convert over 24 months, and says only that some of those conversions occurred with a different agent, without quantifying the share. The audit is not traceable to a primary study. No coach or organization, date, participating agents, lead sources, markets, conversion definition, attribution process, or underlying dataset is identified. Treat it as an unverified secondary claim.

What Real Geeks is built for:

• Sites are template based, with meaningful customization inside the framework, including custom domains, custom code, colors, imagery, menus, and agent pages. A fully custom brand and website engagement is a different offering, and our guide to the best real estate website builder maps where those categories sit.
• The platform provides SEO oriented technical and content tools, including AEO optimization, AI generated local area pages, area pages, unlimited landing pages, blogging, sitemaps, and market report pages. Those are tools you operate rather than a done for you brand and content strategy executed on your behalf. Our IDX and SEO strategy guide covers how search value accrues to listing inventory.
• The native CRM is substantial rather than basic. Whether it matches a purpose built CRM is a comparative judgment that requires a defined feature matrix, and some teams prefer a dedicated CRM for specific workflow, reporting, or integration requirements.
• Costs scale through optional packages, extra users, extra MLS feeds, and add ons rather than through legacy tiers, and Real Geeks also markets to large teams and brokerages.

Agents weighing the category often compare it against other systems in the same space. Our Real Geeks alternatives guide, Real Geeks vs CINC, Real Geeks vs Sierra Interactive, and Real Geeks vs BoomTown comparisons cover those matchups in detail.

Zurple: automated lead generation and cost efficiency

Zurple takes a different approach. Instead of competing purely on cost per lead, it emphasizes conversion through AI lead nurturing and behavioral automation. The platform’s software monitors lead behavior and sends personalized follow up based on specific actions, such as a property view or a return visit.

Zurple’s core lead generation model:

• Behavior driven email and SMS nurture based on which properties leads view, how often they return, and their price range
• Lead priority ranking and activity tracking rather than form completion alone
• Exclusive leads in selected target markets, plus managed search, social, and seller campaigns
• Seller capabilities including home valuation leads, seller transaction goals, and sold property emails
• Branded IDX search sites provided and hosted by the platform, one of several IDX home search providers in the category

What Zurple pricing looks like:

Zurple does not publish standard pricing on its public product pages, and current 2026 sources indicate the same. Per lead prices and standard package totals stay private, so any figure circulating on secondary review sites is best treated as unconfirmed rather than as a benchmark.

Zurple’s conversion positioning:

The same 2026 third party model estimates 2% to 3% typical conversion for Zurple, and explicitly labels its numbers as directional estimates drawn from published pricing, industry reported rates, reviews, social groups, and unspecified real world data. No Zurple customer cohort, lead count, attribution window, lead type mix, or transaction matching methodology is disclosed. The same publisher applies a 1% to 3% online lead assumption to Real Geeks, which overlaps Zurple’s estimated range, so neither can be credibly described as double the other.

What Zurple is built for:

• Behavioral automation carrying the follow up load, with nurture triggered by on site activity
• Search site design that follows a standardized format rather than a custom brand build
• Lead acquisition and nurture as the core product, with brand and content strategy handled elsewhere
• Onboarding that depends on MLS approval, site configuration, and campaign launch

Zurple suits agents who accept that internet leads often require extended nurture and who want automation carrying the follow up load. Our overview of marketing automation platforms shows how that model compares across the category.

Comparing Real Geeks vs. Zurple: direct CPL analysis

Stacking these platforms side by side shows that headline numbers mask real differences in pricing structure, total cost, and what the public evidence actually supports.

Platform cost comparison (published or best available, July 2026):

Metric	Real Geeks	Zurple
Average CPL	No audited platform wide figure. Implied package ratios of $7.48 to $59.90 per projected lead by package type	Not published. Pricing is shared privately
Setup fee	$500 one time	Not published
Monthly platform	$399 base, two users included	Not published
Optional add ons	Social $299, search $599, and seller $599 per month on 12 month terms, Geek AI Text $49, extra MLS feeds $10 per board, and tiered extra users	Exclusive leads and managed search, social, and seller campaigns, priced privately
Year 1, base platform only	$399 × 12 + $500 = $5,288, or $5,408 with one $10 MLS feed. Annual billing is listed at $3,990 plus the $500 setup fee, before applicable taxes or other fees	Not published

Real Geeks scenario totals, year 1:

Configuration	Monthly	Year 1 including $500 setup
Base platform only	$399	$5,288
Base plus social lead package	$698	$8,876
Base plus search and seller packages	$1,597	$19,664

Whether advertising media spend sits inside or on top of those managed package prices depends on the contract, which is worth modeling both ways before you add a separate ad budget line.

Modeled cost per closed deal:

Metric	Real Geeks	Zurple
Conversion assumption used by the modeler	1% to 3% typical online lead conversion	2% to 3% estimated
Modeled cost per closed deal	$2,000 to $4,500	$2,500 to $5,000
Time to ROI	No reliable platform specific median located	No reliable platform specific median located

Both cost per deal ranges are one publisher’s modeled estimates, built from secondary pricing information, reported conversion assumptions, reviews, and social group commentary. No audited closed transaction dataset is presented for either platform. On timelines, internet generated real estate leads may require extended nurture, and performance should be measured over an agreed attribution window. Current reviews describe long nurture cycles anecdotally, and no verified platform specific median time to ROI was located for either vendor.

How the arithmetic behaves:

Take the two figures a secondary review site publishes for Real Geeks and Zurple, roughly $18 and $22 per lead. Neither is accompanied by a methodology, campaign sample, geography, date range, or closed customer dataset, so use them only to see how the math moves, never as a benchmark.

At $18 per lead and 1% conversion, 100 leads represent $1,800 of raw assumed lead media cost per modeled closing.

At $22 per lead and 2.5% conversion, 40 leads represent $880 of raw assumed lead media cost per modeled closing.

Those are media only figures under assumed inputs. They are not cost per closed deal, which is exactly why they sit well below the modeled all in ranges in the table above, $2,000 to $4,500 for Real Geeks and $2,500 to $5,000 for Zurple. A defensible model adds platform fees, setup fees, MLS fees, additional users, management fees, labor or ISA costs, leads generated outside the selected campaign, attribution losses, and contract minimums.

Costs both platforms leave out of the headline number:

• Advertising media spend, where the contract does not already include it inside the managed package price
• External agency or PPC management fees, if you use one
• Time spent following up with leads manually
• Opportunity cost of working low intent leads

Your real estate marketing expenses extend well beyond platform fees. Agents who budget only for software often underfund the demand generation that actually produces pipeline, which is why it helps to plan marketing spend against ROI from the start and to track results with the right website analytics tools.

How CRM impacts your true cost per lead

Here’s the part most comparisons skip. Your CRM and follow up systems influence conversion at least as much as your lead source. The secondary source behind the widely quoted coaching audit says some conversions occurred with a different agent, without quantifying the share or providing the underlying audit. Even unquantified, the direction of that finding is familiar to anyone who has watched a database go cold.

What tends to separate high converting agents:

• Speed to response. Faster response is generally associated with a better chance of reaching and qualifying an inbound lead, though the impact varies by source and intent. Both platforms support fast response through instant alerts, automated first touch, and behavior triggered messaging.
• Sustained, multichannel follow up. There is no reliable universal touch count. Appropriate cadence depends on lead source, funnel stage, channel, consent status, and transaction timeline, and on whether a “touch” means an automated email, a text, a call, or a real conversation. Our guide to lead follow up covers how to build that cadence.
• Personalized communication. Contextual messages generally outperform generic drips.
• Signal detection. Knowing when a quiet contact becomes active again is where most re engagement value lives, and predictive analytics is how that signal gets surfaced at scale.

Both Real Geeks and Zurple include CRM functionality, and both are more capable than older reviews suggest. Real Geeks offers workflow automation, behavior based responses, lead routing, a dialer, live chat, and mobile CRM. Zurple offers behavior driven nurture and lead priority ranking. Comparing either against a dedicated real estate CRM calls for a feature by feature review against your own workflow, reporting, and integration requirements.

Agents who pair lead generation with a more capable CRM should model the decision rather than assume it. Whether the added cost pays for itself depends on baseline conversion, lead volume, incremental subscription and implementation cost, gross commission, attribution, labor, and retention period. Be precise about the improvement you are modeling. Moving from 1% to 2% is a 100% relative gain, while moving from 20% to 21% is only 5%. Those economics are not interchangeable.

Luxury Presence’s AI CRM takes a different approach, organizing and enriching contacts across email, phone, and social, then surfacing behavioral, life event, property record, and predicted net worth signals that indicate who is most likely to enter the market, often before they take their first visible action. It serves up an actionable list with on brand outreach drafted for your approval, so opportunity surfaces inside the network you already own rather than only in leads you purchased. Our guide to maximizing your real estate database shows what that looks like in practice.

Client feedback points the same direction. Ashton S., a director of marketing at a small business, wrote in a January 2026 G2 review that SEO, website updates, and lead generation had been fragmented and time consuming before Luxury Presence, and that having them in one system meant less time on tech and more time with clients. Michelle S. wrote in a December 2025 G2 review about everyday support for lead conversion and website management, along with a smooth CRM integration and an easy initial setup. Those are individual client experiences rather than a promise of specific results.

Beyond CPL: why lead quality determines real ROI

Optimizing for the lowest possible cost per lead often produces a large database of unresponsive contacts that consumes time and manufactures false hope.

Signs you’re generating low quality leads:

• High registration rates but low engagement with follow up
• Leads who don’t remember submitting their information
• Frequent “just browsing” responses when contacted
• Long response times to calls and emails
• Heavy concentration of leads with no timeline to buy or sell

Higher quality leads tend to share different characteristics:

• Specific search criteria (neighborhoods, price ranges, property types)
• Engagement with multiple properties or content pieces
• Response to follow up within 24 to 48 hours
• A clear timeline or motivation for buying or selling

The luxury market calculation:

In luxury real estate, the cost per lead conversation shifts. When transaction values are high, an expensive lead can still be a bargain. A $500 lead that produces a $50,000 commission check represents a 100x gross revenue to lead cost multiple before other expenses, equivalent to a 9,900% lead level ROI under the simplified calculation, since the net return is $49,500 on $500 spent. That figure still ignores brokerage splits, referral fees, transaction expenses, staff costs, and every other acquisition expense.

The useful takeaway is a unit economics framework rather than a price threshold. Instead of assuming that agents below a certain average sale price need volume and agents above it need exclusivity, work backward from net commission per closing, target acquisition cost per closing, expected lead to close rate, and how many leads you can actually work well. A lower price point agent may run a high referral, low volume model. A luxury agent may still need substantial top of funnel volume, because the cycle is longer and the qualified prospect pool is smaller. Our guide to measuring marketing success sets out the metrics worth tracking, and our lead generation ideas roundup covers the channels that feed them.

That framework is where signal quality earns its keep. Luxury Presence’s AI CRM analyzes signals such as website visits, saved listings, ad engagement, email opens, and public life events to identify contacts moving closer to a transaction. AI Lead Nurture then replies to every new inbound lead by SMS, with a sub 60 second first response, qualifies timeline and readiness through natural conversation, and brings you in the moment a lead is ready to talk. Leads generated through Luxury Presence marketing convert to transactions at 2 to 3 times the industry average.

Marketing strategies that complement lead generation platforms

Real Geeks and Zurple are both strong at what they’re built for, which is acquiring and working paid leads. A custom, executed brand and content strategy sits in a different category.

Where the category boundaries fall:

• SEO and content strategy. Real Geeks ships real SEO and AEO tooling, including AI generated local area pages, area pages, blogging, sitemaps, and market reports. Tooling is different from a strategy someone executes weekly on your behalf, and tooling alone does not guarantee rankings. Our overview of AI search visibility tracking shows what ongoing execution involves, and our real estate SEO statistics roundup covers what the channel returns.
• Social media management. Neither platform positions itself as a done for you social content studio. Our comparison of social media management tools covers how agents and teams fill that gap.
• Brand differentiation. Both are template based systems with customization inside their frameworks, which is a different proposition from a fully custom brand and website engagement. See our roundup of the best real estate agent websites for what custom looks like.
• Buyer and seller mix. Both support seller acquisition. Real Geeks offers EstateIQ valuation, Seller Signals, and seller lead packages. Zurple offers seller campaigns, home valuation leads, and sold property emails. Your actual lead mix depends on the packages and campaigns you select rather than a platform wide buyer skew. Our guide to home valuations and seller leads covers how that channel behaves, and our walkthrough on how to build a seller funnel covers what happens next.

Agents who rely exclusively on paid acquisition do face a treadmill, because paid campaign volume typically declines when media spend stops. That’s why agents should also build organic and sphere channels. Volume does not go to zero, because organic search, direct traffic, repeat visitors, saved search and market report engagement, referrals, and automated property emails to your existing database keep working.

Complementary marketing investments:

• SEO optimized blog content that ranks for local search queries
• Social Media Management (Beta) that builds brand recognition before leads hit your database
• Google Business Profile optimization for local visibility
• Retargeting ad platforms that bring warm traffic back
• Email marketing to your sphere and past clients

The most resilient agent businesses combine paid lead generation for speed, organic marketing for compounding, and sphere cultivation for conversion rate. Luxury Presence brings all three into one platform, which is what separates it from a standalone lead generation tool. Ben B., a realtor, wrote in an October 2025 G2 review about being the only agent in a 100 mile area with an app, and noted that the AI and social media features gave the marketing an agency grade look. That reflects one client’s experience rather than a typical outcome.

Making your decision: which platform fits your business?

Treat the following as decision prompts rather than data derived selection rules. The underlying thresholds are not established by comparable evidence across both platforms.

Real Geeks may fit when:

• You want published pricing and projected lead volumes you can model before signing
• You want paid campaigns, IDX website, and CRM under one vendor with a broad integration library
• You’re comfortable with 12 month commitments on managed lead packages
• Your target acquisition cost per closing, close rate, and lead capacity support the package volumes on offer
• You want to keep an existing brand website and connect a search experience to it

Zurple may fit when:

• Behavior driven automation carrying your follow up load is a priority
• Exclusive leads in a defined target market matter to your strategy
• You accept extended nurture windows and will define an attribution window up front
• You are comfortable with pricing that is shared privately rather than published
• Your follow up capacity is limited and you want automation that helps you convert leads into deals

Luxury Presence is the stronger fit when:

• You’re building a premium real estate brand where presentation directly affects your ability to win listings
• Executed SEO, AI search visibility, and organic authority are strategic priorities rather than tools you operate yourself
• You want done for you marketing across search, social, and paid channels
• You’ve outgrown template based systems and want genuinely custom positioning
• You’re a solo agent, a growing team, or a brokerage that wants one system instead of five

Why Luxury Presence takes a different approach to lead generation

The Real Geeks vs. Zurple comparison assumes a lead generation platform solves the core growth problem. For high performing agents and teams, that assumption breaks down.

Luxury Presence is a growth platform rather than a lead generation only product. It combines Real Estate Websites, AI CRM, SEO & GEO, Social Media Management (Beta), Paid Ads Management, Listing Alerts & Homeowner Reports, and AI Lead Nurture in one platform. That’s the real distinction. One system builds the brand, earns the traffic, captures the demand, and works the database.

What separates Luxury Presence:

• Premium website design. Real Estate Websites are custom designed around your brand, market, and listings through a one on one design process, optimized for search, and engineered to turn visitors into clients. Luxury Presence has been recognized with Inman’s Best of Proptech award and named to the HousingWire Tech100.
• Done for you SEO and AI search. SEO & GEO builds your visibility across Google, ChatGPT, Claude, Gemini, and local search with hyperlocal content in your voice and ongoing optimization. It’s available beginning with the Brand plan, and the All In plan adds the premium SEO & GEO program. You can see the channel at work in our SEO performance report.
• Managed social media. Social Media Management (Beta) delivers a complete weekly campaign of posts, carousels, and video Reels drafted from your own listings, website, and brand. Nothing publishes without your approval. It’s included on Scale and All In, and available as an add on for Brand.
• Managed paid campaigns. Paid Ads Management runs Google and Meta campaigns for buyer leads, listing promotion, and seller lead generation with no management fees, so every dollar of budget goes to ad spend.
• Platform wide intelligence. Presence^® AI powers every product on the Presence Platform, drawing on a decade of real estate intelligence, including MLS data, client behavior, brand guidelines, and performance trends, with 15 billion annual data points behind it. You review everything it prepares. Our roundup of AI marketing tools shows how that compares to assembling the stack yourself.
• Signal driven database intelligence. AI CRM surfaces opportunities in the network you already have, using behavioral, life event, property, and market signals.

On outcomes, Luxury Presence clients grow 6x faster than peer agents in the same market, close 2.9x more transaction volume per agent than peers, and transact at 85% higher price points than market peers. Client satisfaction sits at 96%, and more than 30% of the WSJ Top 100 agents run their business on the Presence Platform. The platform draws 100 million annual visitors. Our case studies show how those numbers play out account by account.

Client feedback echoes those numbers. On G2, Samantha L., a marketing director at a small business, wrote in November 2025 that their site is optimized to convert and produces high quality leads from property, neighborhood, and blog pages. Steve H., a broker and owner, wrote in November 2025 that the website, the use of AI, and lead follow up solved the problem of being found online. Taylor B., a real estate broker, wrote in October 2025 that SEO onboarding helped him understand search and technology he hadn’t grasped before. Courtney H., a marketing director, wrote in November 2025 about being able to customize and edit their site with little web design experience, and about improved Google SEO for listings. Victoria S., a marketing director, wrote in November 2025 that the back end access allows manual updates without a third party, and reported recommending the platform to more than ten agents. A verified user in real estate wrote in December 2025, after using the platform since 2019, that they value the luxury aesthetic, the SEO performance, and the support team. Those are individual experiences shared by specific clients rather than a representation of every customer or a guarantee of results. You can read more in our collection of Luxury Presence reviews.

The frame that matters here is cost per client and lifetime value. When brand positioning and premium presentation drive your business, the calculation changes entirely.

For agents ready to move beyond standalone lead generation tools, Luxury Presence offers four plans. Launch establishes your digital foundation for a solo agent. Brand helps you become a visible market authority with up to three users. Scale grows your pipeline and team tools for up to ten users. All In leads your market with the premium SEO & GEO program for up to twenty users. Every plan includes a branded Real Estate Website with a personal design consultation, MLS integration, AI CRM lead capture, CMAs & Client Presentations, a Branded Mobile App, Collaborative Search, and Listing Alerts & Homeowner Reports.

This article is published by Luxury Presence. Where we describe our own platform, it is because we build it. Competitor features and pricing are based on publicly available information as of July 2026 and may have changed since publication. If you spot anything outdated or incorrect, let us know.