Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

Real estate agent sitting at a large table with exposed brick walls behind her, going over her buyer agent commission models with a new homebuyer client

Buyer's agents have typically been compensated through seller commissions, but NAR's settlement agreement fundamentally shifted this decades-old cooperative compensation commission structure. Here are some …

Person sits at wooden desk typing out a message to a real estate chatbot on their smartphone

If you’re trying to increase website engagement through site improvements, analytics, and targeted marketing but aren’t meeting conversion goals, a chatbot could be the …

agent sitting on couch reading blog on laptop about real estate email marketing

In real estate marketing, email remains an essential tool for agents and brokerages alike. From nurturing leads to showcasing properties, email marketing continues to …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

As a managing broker or team leader, your role extends beyond overseeing transactions and ensuring compliance; it’s about creating an environment where agents can …

Learn why selecting the right brand fonts is vital for real estate marketing, best practices for choosing fonts, essential considerations, and emerging trends in …

Five agents sit at a long table working on different projects that will help them learn how to succeed as a real estate agent in 2025

As we approach 2025, real estate agents face an exciting yet challenging landscape. The industry continues to evolve, driven by technological advancements, changing client …

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