Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

illustration of search engine research for santa monica real estate to promote real estate SEO

Real estate SEO in 2026 is no longer just about ranking on Google. AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews now …

A realtor searches Google on his laptop to learn more about landing pages.

A real estate landing page is a single-purpose page on your website designed to capture one specific action from a visitor, whether that is …

inside of high rise office building overlooking city used as a decorative image for a blog about real estate referrals

A real estate referral is a personal recommendation from a past client, colleague, or industry professional that connects you with a prospective buyer or …

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal, and in 2026, the gap between a forgettable walkthrough and a high-converting event is wider than ever …

Two agents work together on a laptop discussing potential real estate blog ideas that may generate leads and improve their marketing ROI

A real estate blog is one of the most effective ways to attract qualified buyers and sellers to your website in 2026.

Luxury clients rarely choose an agent based on one post, one conversation, or one referral. They decide based on whether the full experience feels …

An agent website screenshot, designed and created by Luxury Presence.

An SSL certificate, good branding, and nine other elements your real estate website needs. In 2026, your real estate website is often the first …

In a busy real estate brokerage office, a broker-owner recruits a top producing agent

In 2026, the brokerages pulling ahead share two traits: a brand identity sharp enough to attract both clients and agents, and a real estate …

A video content editor working on a real estate video project for property listings and online awareness

Video marketing for real estate is no longer a bonus feature on an agent's website. In 2026, it is the baseline expectation from buyers, …

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