Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A headset with mic sits next to a laptop as a real estate professional ensures TCPA compliance in their lead generation strategies

These changes to telemarketing laws are a wake-up call for real estate agents to modernize their lead-generation tactics and prioritize TCPA compliance.

Woman in tan coat walking in city wearing headphones and reading real estate marketing content on a smartphone, emphasizing the need for agents and brokers to optimize for mobile

More and more potential buyers and sellers are turning to smartphones and tablets to browse real estate listings, explore neighborhoods, and communicate with agents …

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead generation ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

agent on phone discussing referral fee real estate

Real estate referral fees can create a significant revenue stream for real estate professionals. Up to 82% of real estate sales for agents with …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

The best professional-looking real estate photos capture the unique features of your property listing — and the imagination of potential buyers. If you’re wondering how …

business woman sits at desk in front of a laptop working on her real estate listing presentation

You’ve generated leads, networked with potential sellers, and found a homeowner who’s interested in your services. Now you must position yourself as the ideal …

A digital camera on a tripod is used for real estate videography.

Read this guide for tips and tricks on getting started with real estate videography or taking your skills to the next level.

A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

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