Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A realtor is writing his real estate bio for his website.

A well-written bio captivates potential clients, establishes credibility, and forges meaningful connections. We uncover the strategies and techniques necessary to create bios that resonate, …

A row of agents sit taking notes in one of the best real estate negotiation classes available in the industry

Whether you’re new to the industry or have decades of experience, refreshing your negotiation skills can be an invaluable asset to furthering your real …

A man sits in front of a laptop, querying his database for real estate agents

As a real estate agent, you have many different marketing tools at your disposal. One of the most powerful is your database — but …

image of Audie Chamberlain with text "harnessing the power of PR"

To effectively grow your business, it’s crucial to not only present your brand well but also cultivate a positive public perception of your credibility …

real estate agent signing contract

Artful negotiation combines strategy, confidence, and a deep understanding of both market dynamics and human psychology. Because real estate agents navigate negotiations on behalf …

macbook keyboard

As agents strive to stay ahead in a competitive market, harnessing the power of a customer relationship management system (CRM) is essential. CRMs have …

Image of real estate agent thinking about effective real estate marketing ideas

As the industry shifts and agents navigate a tight economy, marketing your real estate business has never been more important. It takes a smart, …

A sample preview of Luxury Presence's IDX/MLS integration, illustrating what is IDX in real estate websites

In the cacophony of acronyms in the real estate industry, perhaps none raise more confusion than IDX (internet data exchange) and MLS (multiple listing …

real estate agent looking up real estate prospecting ideas

Effective real estate prospecting is the foundation of a sustainable business. By actively seeking out and engaging with potential clients, agents expand their network, …

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