Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

A four-year-old policy controlling when and how agents and brokers promote listings has recently become a flashpoint in the real estate industry. Thanks to …

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Man in suit sits at a desk on the phone explaining is unique selling proposition

One of the most effective ways to differentiate yourself in today’s real estate market is by developing a unique selling proposition (USP). Each USP …

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A laptop displaying CSS code sites on a white desk, showing the work of a SaaS website builder

When it comes time to create your real estate website, you have two options—do it yourself or let someone else do it for you …

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The front of a real estate listing at dusk overlayed with a grey conversation box of AI creating a property description

Creating standout listing descriptions is crucial for attracting potential buyers and making a memorable first impression. But doing so takes time. That’s why utilizing …

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Two people look through a real estate agent resume at a desk with another person across from them

Creating a professional real estate agent resume is essential for standing out in a competitive market. Whether you’re newly licensed or a seasoned agent, …

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A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

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A screen showing virtual attendees at a real estate webinar next to a plant on a desk

At Luxury Presence, we embrace artificial intelligence technology that offers productivity benefits and efficiencies. After all — as our CEO, Malte Kramer, says — …

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A person sits in front of an empty coffee cup and a laptop with Google's search page open on the screen to illustrate the need to grow your google business profile audience as a real estate agent

Once you’ve set up your Google Business Profile, the real power lies in how you use it to grow your audience and enhance your …

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An orange arrow with lightbulbs in it on a brick wall, representing a Real estate CTA

Crafting effective calls to action (CTAs) is a critical skill that can significantly impact your marketing success. A well-designed CTA not only drives engagement …

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