Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

A pencil sits on top of a blank book where an agent is coming up with real estate words and creative real estate listing descriptions examples for their marketing

Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture the …

Laptop showing one of the top real estate instagram accounts on its screen

From accounts with magazine-worthy photographs to gorgeously written content, discover the best (and most luxurious) real estate Instagram accounts.

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart …

A real estate agent looking over a private listing with their client on a smart tablet, following the rules of the National Association of Realtors' Clear Cooperation Policy

Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in real estate, …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

A hand outstretched on a pink background catching stars as a symbol of how to ask clients for reviews

In real estate, trust is everything. And while your expertise and market knowledge set you apart, it’s your client reviews that often seal the …

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