Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead generation ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

agent on phone discussing referral fee real estate

Real estate referral fees can create a significant revenue stream for real estate professionals. Up to 82% of real estate sales for agents with …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

The best professional-looking real estate photos capture the unique features of your property listing — and the imagination of potential buyers. If you’re wondering how …

business woman sits at desk in front of a laptop working on her real estate listing presentation

You’ve generated leads, networked with potential sellers, and found a homeowner who’s interested in your services. Now you must position yourself as the ideal …

A digital camera on a tripod is used for real estate videography.

Read this guide for tips and tricks on getting started with real estate videography or taking your skills to the next level.

A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

Real estate agent sitting at a large table with exposed brick walls behind her, going over her buyer agent commission models with a new homebuyer client

Buyer's agents have typically been compensated through seller commissions, but NAR's settlement agreement fundamentally shifted this decades-old cooperative compensation commission structure. Here are some …

Person sits at wooden desk typing out a message to a real estate chatbot on their smartphone

If you’re trying to increase website engagement through site improvements, analytics, and targeted marketing but aren’t meeting conversion goals, a chatbot could be the …

Limited Offer: Free Website
or Mobile App Setup!

Claim your new website or branded mobile app by May 31, and we’ll waive the entire setup fee.

Book a Demo

Call us at (310) 955-1077

By providing Luxury Presence with your contact information, you acknowledge and agree to our privacy policy and consent to receiving marketing communications, including through automated calls, texts, and emails.