Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Two women at a desk pick out imagery for their real estate homepage

Over time, many real estate agents have become complacent about maintaining a strong online presence. Some rely solely on their favorite social media platforms …

business man standing at top of staircase. Used as decorative image for blog titled What’s the difference between a Realtor and a real estate agent?

Navigating the complex world of real estate can be daunting, especially when it comes to understanding the roles of the professionals involved. Perhaps the …

A close up of an agent's hand posting real estate captions for social media from their smartphone

Because they bring valuable context to image and video posts, social media captions should be a core part of your overall marketing strategy. By …

Two women sit on a couch in an office working to compile a marketing toolkit for their business

Whether you’re a seasoned agent or new to the industry, a well-structured marketing plan — supported by the right tools — can significantly boost …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

Two agents work together on a laptop discussing potential real estate blog ideas that may generate leads and improve their marketing ROI

One of the most effective components of a successful content marketing strategy is maintaining a real estate blog. A section of your website filled …

Man in suit sits at a desk on the phone explaining is unique selling proposition

One of the most effective ways to differentiate yourself in today’s real estate market is by developing a unique selling proposition (USP). Each USP …

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