Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

As a real estate professional, you already know how important lead nurturing is for keeping your database engaged, nurturing relationships, and closing more deals …

AI prompt guide for real estate agents header

Introduction AI is no longer experimental in real estate. It is now used to write listings, plan marketing campaigns, answer leads, build presentations, generate …

A real estate agent talks to her client on her smartphone while using Luxury Presence's white-labeled app on her tablet

A white label real estate app gives agents something no third-party search portal can: a mobile experience that carries their name, their brand, and …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

A real estate agent smiling at her laptop because her Luxury Presence website generated a new lead for her business

Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t …

An array of cards on a white background displays top-producing agents that are part of Luxury Presence's Star Power index

In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing …

Best Social media platforms for real estate

Buyers and sellers often search Instagram, TikTok, and YouTube before they ever call an agent, making social media their first impression of you. The …

Tom Ferry Summit

In real estate, clients don’t just want a knowledgeable agent; they want someone they recognize, trust, and remember.

Creating a referral pipeline with these two happy clients shakign the hand of their agent

In real estate, a single satisfied client can lead to multiple introductions, sometimes sustaining an agent’s referral pipeline for months. Yet, despite their importance, …

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