Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate professional determines if her brand is working and how to track it.

Managing your branding isn’t just about picking a logo and launching your website. It’s an ongoing conversation with your audience. Is your brand communicating …

Ben Belack, luxury real estate agent, smiling, ready for the A List series interviews

For professionals seeking to amplify visibility without sacrificing credibility, video content, particularly on YouTube, has emerged as one of the few platforms that rewards …

Photographer looks through viewfinder of a digital SLR camera to take some real estate headshots

A real estate headshot is often a client’s first impression. More than a photo, it’s a reflection of your professionalism, personal brand, and credibility …

A strong brand goes beyond just a logo or a tagline; it communicates trust, expertise, and value. However, establishing and maintaining brand consistency across …

hashtag made out of neon to represent real estate hashtags for social media

Which hashtags make the biggest impact, and how do you know if they work? In this article, we’ll list top real estate hashtags, offer …

A real estate agent on a house listing tour with prospective buyers.

Building trust through social proof is a key tool in your marketing toolbox. There is a variety of ways you can show off your …

a real estate agent conducting a podcast interview

The push for visibility in today’s real estate market is relentless. Clients want presence, authority, and a voice they can trust. While social media …

According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …

promotional image from Tricia Lee in Owning Manhattan

As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …

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