Blog

Over the past year, real estate agents across the country have been receiving demand letters claiming their websites violate a California privacy law written …

Every year, thousands of agents fly into Tom Ferry's Success Summit hoping to hear the one thing that will change their production. This year, …

If you've searched "AEO for real estate" to land here, you're already asking the right question. Homebuyers and sellers used to type a query …

Kendall Bonner took the stage at Inman Connect San Diego with a promise: she was going to explain why your pipeline is inconsistent, and …

A neighborhood guide you published eighteen months ago still reads well. So does last spring's market report, the agent bio nobody has touched since …

Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …

By Cyrus Nahai, Real Estate Advisor, New York I'm new enough to real estate that the contrast between my previous life and this one …

By Amy Nease, Real Estate Advisor The first time I sit down with a new buyer, I don't ask about bedrooms or square footage …

Cost per lead is the number most agents watch. Cost per closed deal is the number that pays them.