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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
The way buyers and sellers find real estate agents has shifted. Traditional SEO still matters, and Google's current guidance is explicit that foundational SEO …
Around 2015, SaaS companies started throwing money at marketing automation platforms. Ironically, SiriusDecisions (Now Forrester) found that 60–70% of B2B content created by marketing …
The relationship math in real estate is better than most agents realize. According to NAR's 2025 buyer-seller profile, 91% of buyers would use their …
Real estate lead costs on Meta move around a lot. WordStream's 2025 Facebook Ads benchmarks put the average cost per lead (CPL) for real …
Ranking on Google still matters. What changed in 2026 is the second surface. Buyers now ask ChatGPT, Gemini, and Perplexity who the best agent …
Zillow Group's mobile apps and sites recorded 2.4 billion visits in Q1 2025 alone. When prospects start their search on a portal, agents lose …
I listened to Jeff Lobb's session from Inman this week, and I think the core read is right. Search increasingly works like a conversation, …
Over the past year, real estate agents across the country have been receiving demand letters claiming their websites violate a California privacy law written …
Every year, thousands of agents fly into Tom Ferry's Success Summit hoping to hear the one thing that will change their production. This year, …