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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Here's something most comparison articles skip. Market Leader and Zurple sit inside the same corporate portfolio. Constellation Real Estate Group announced in December 2024 …
Choosing real estate technology gets harder with every demo you sit through. Feature breadth is easy to compare. The harder question is whether a …
Managed lead generation is a real line item. Once platform fees, advertising budgets, add-ons, and onboarding are added together, agents are often looking at …
Here's the uncomfortable truth about real estate lead generation platforms: most agents choose based on what sounds better in a sales pitch rather than …
By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that …
The Masters was happening at the same time we had a golf course home about to hit the market. So we built a campaign …
Choosing a real estate website provider is a decision you live with for years. Your website is often the first impression a prospect forms …
Inside Real Estate is consolidating BoomTown into BoldTrail and phasing out the standalone BoomTown platform. Existing BoomTown customers may still have access to legacy …
Here's what most agents overlook when comparing Real Geeks and CINC. Both platforms are owned by the same parent company, Fidelity National Financial. Shared …