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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Houston gives real estate marketers a lot of ground to cover. The Houston-Pasadena-The Woodlands metro reached 7,904,627 residents on July 1, 2025, according to …
New York has no shortage of real estate marketing partners. RevenueBase identified 408 agencies headquartered in New York, United States as of September 5, …
Washington, DC has a distinctive real estate market shaped in part by federal-employment exposure, historic-preservation review, signage standards, and the Height of Buildings Act …
"Free CRM" is the most misleading phrase in real estate software. Some platforms offer a plan that costs nothing forever. Others offer a stripped-down …
Every CRM glossary on the internet is written by a software vendor for a general sales audience, so the definitions talk about accounts, quotas, …
A CRM (Customer Relationship Management system) in real estate is the software that holds every contact, conversation, and deal in one place, tracks what …
Real estate marketing works best when the website, search strategy, advertising, CRM, and follow-up all support the same business goal. The hard part is …
There's a stat from NAR's 2025 technology survey I think about a lot. 68% of agents say they're using AI in their business, and …
Social media is already part of the real estate sales engine. In NAR's 2025 REALTORS® Technology Survey, 75% of REALTORS® used social media, and …