Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

The front of a real estate listing at dusk overlayed with a grey conversation box of AI creating a property description

Creating standout listing descriptions is crucial for attracting potential buyers and making a memorable first impression. But doing so takes time. That’s why utilizing …

Two people look through a real estate agent resume at a desk with another person across from them

Creating a professional real estate agent resume is essential for standing out in a competitive market. Whether you’re newly licensed or a seasoned agent, …

A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

A screen showing virtual attendees at a real estate webinar next to a plant on a desk

At Luxury Presence, we embrace artificial intelligence technology that offers productivity benefits and efficiencies. After all — as our CEO, Malte Kramer, says — …

A person sits in front of an empty coffee cup and a laptop with Google's search page open on the screen to illustrate the need to grow your google business profile audience as a real estate agent

Once you’ve set up your Google Business Profile, the real power lies in how you use it to grow your audience and enhance your …

An orange arrow with lightbulbs in it on a brick wall, representing a Real estate CTA

Crafting effective calls to action (CTAs) is a critical skill that can significantly impact your marketing success. A well-designed CTA not only drives engagement …

Hand writing in a journal with checkboxes, representing a person working on strategic marketing goals in real estate

In this ever-evolving real estate landscape, setting clear and effective goals has never been more crucial. Use the valuable insights into the strategies of …

woman sitting at white desk in front of notebook, sipping a cup of tea showing and example of how to invest in yourself

In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it’s easy to become overwhelmed and …

Image of a laptop screen with website analytics on it in an office

Website analytics are crucial to success in real estate. Establish a baseline understanding of what each metric tells you, which will help you create …

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