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Marketing & Branding
From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.
This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …
Whether you’re a seasoned agent or new to the industry, a well-structured marketing plan — supported by the right tools — can significantly boost …
Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …
SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …
Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …
Trying to decide between Luxury Presence and Real Geeks? Here we compare both platforms, outlining their strengths and weaknesses to help real estate agents …
One of the most effective components of a successful content marketing strategy is maintaining a real estate blog. A section of your website filled …
One of the most effective ways to differentiate yourself in today’s real estate market is by developing a unique selling proposition (USP). Each USP …
Establishing a solid client base as a real estate professional can be challenging, with countless routes to explore. In today’s market, it’s rare to …
Creating a professional real estate agent resume is essential for standing out in a competitive market. Whether you’re newly licensed or a seasoned agent, …