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Marketing & Branding
From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.
This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …
Standing out in today’s competitive, crowded real estate market isn’t optional — it’s essential. One way you can define your edge and rise above …
Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …
As a managing broker or team leader, your role extends beyond overseeing transactions and ensuring compliance; it’s about creating an environment where agents can …
Learn why selecting the right brand fonts is vital for real estate marketing, best practices for choosing fonts, essential considerations, and emerging trends in …
We’re thrilled to announce that Malte Kramer, our CEO and founder, has been honored with Inman’s 2024 Best of Proptech Award in the Entrepreneur …
Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …
Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …
The best real estate brands are made up of more than just logos or catchy slogans. They’re all-encompassing identities that resonate with clients, communicate …
Social media marketing is an indispensable tool for real estate agents to connect with clients, showcase properties, and build a strong online presence. Whether …