Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

real estate press release example

As a real estate professional, you're not just selling properties; you're crafting narratives that capture imaginations, spark interest, and ultimately connect the right buyers …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

When you think about the most unforgettable real estate brands, it’s not just their names that come to mind — it’s the sleek signage, …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors.

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

The journey from solopreneur to mega team leader is never an easy one, but Holly Meyer Lucas makes it feel effortless. In a recent …

Three color swatches are fanned out on top of a blank journal, representing a brainstorming session to come up with real estate branding ideas

Your brand is the essence of your reputation, the story you tell, and the experience you create for clients. In today’s fast-moving digital world, …

Real estate agent at marble desk with glass of orange juice next to them types of laptop working to Create google business profile

Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …

Three images on a lilac background representing three of the most popular real estate niches

As a real estate agent, the key to success isn’t working harder — it’s working smarter. And one of the smartest decisions you can …

A real estate agent holds up her phone taking a selfie and demonstrating how to build a brand on instagram and linkedin

Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients.

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